Last Updated September 26th 2024.
We have painstakingly reviewed the best Amazon FBA seller software tools on the market and ranked the results in an extensive list!
Here at Amazon SEO Consultant, we have helped over 500 Amazon sellers and brands improve their sales week after week. In that time, we have come into contact, been approached by and reviewed dozens of Amazon tools and software packages that claim to be able to help you sell more. In this post, we outline the ones we like, ones we hate and ones we cannot live without, with the hopes of providing a complete resource of the best software and tools for all Amazon sellers. If you have any questions about ranking higher on Amazon, Amazon SEO or anything you’d like to know, feel free to contact us! If you’re looking for the best Amazon seller tools, free or otherwise, you’re in the right place.
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The only 2 products I’d need to run dozens of Amazon businesses and hundreds of client accounts.
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Who is this for?
This guide is for every current and future Amazon seller and brand. Even if you aren’t initiated in the world of technical analysis and optimisation for Amazon listings, you will still find here pretty much all the information you will need to pick, choose, buy and use the best Amazon tools available out there.
I get dozens of emails every day from Amazon sellers who don’t really know where to get started. Worse yet, many use wrong, inefficient and misleading software. A part of this blame should shift to software sellers that charge you premium money for substandard products or works in progress.
At any rate, it sucks to be stuck in a place where you end up with expensive software or a tool that doesn’t do much of what you need. If you have ever found yourself in that place (or want to avoid being there altogether), you should bookmark this guide to Amazon seller tools right now! We will be updating it consistently to provide an ongoing, reliable guide to Amazon seller software.
Just to assure you we know what we’re talking about, we also offer details of our case studies so you can read exactly how we have ranked thousands of competitive products on Amazon.
If you’d rather us boost your rankings for you, freeing your time to work on other aspects of marketing, you can also request a proposal to learn how we can boost your rankings and profits quicker than ever!
Small Business Owners
Small business owners who sell products on Amazon use seller tools to help them manage their inventory, track their sales, and optimize their listings. They use these tools to ensure that their products are visible to potential buyers and to make sure that their listings are competitive in terms of price and quality.
Entrepreneurs
Entrepreneurs who are just starting their e-commerce businesses also use Amazon seller tools to help them get off the ground. These tools can help them with product research, keyword optimization, and analytics, which can help them make informed decisions about what products to sell and how to price them.
Large Brands
Large brands that sell products on Amazon also use seller tools to help them manage their inventory, optimize their listings, and increase sales. They use these tools to ensure that their products are visible to potential buyers and to make sure that their listings are competitive in terms of price and quality.
Third-Party Sellers
Third-party sellers who sell products on Amazon use seller tools to help them manage their inventory, optimize their listings, and increase sales. These sellers may sell products that they manufacture themselves or products that they source from other suppliers. They use these tools to ensure that their products are visible to potential buyers and to make sure that their listings are competitive in terms of price and quality.
If you’d rather learn more about the best Amazon seller software in order to do this yourself, just read on!
Why have we done this?
Well, everyone seems to be desperate for the next ‘hack’ or ‘trick’ that is going to send their productivity and effectiveness through the roof – but things aren’t always so easy. There are no shortcuts or tricks when it comes to having the right Amazon FBA tools. In fact, choosing the best FBA tools and software for your arsenal can be the difference between a 6 figure and a 7 figure business.
Despite being aware of this, many Amazon sellers ignore the power of the best FBA tools only because it takes a while for the results to start coming in. But that’s okay – with this guide, you have one less thing to worry about. We have spent quite a few sleepless nights analysing, comparing, reviewing and compiling hundreds of Amazon FBA tools and software, and the fruit of all that effort is right here.
We have gone ahead and done this so you don’t have to!
Furthermore, we have proven that you do not have to break the bank to use the top FBA solutions. Some of the Amazon software tools here are a very low price in relation to the competition. We have also included the top free FBA tools, as well as the best paid FBA software.
We have even suggested a couple of ideal packages for different budgets, so whether you’re a small startup looking for the best value cheap or free Amazon tools, or an successful marketing agency looking for the absolute best option regardless of price, you’ll find something here that can transform your business.
Getting the Most Out of Our Guide to the Best Amazon Seller Tools
Amazon seller software packages are a huge, broad topic. To make browsing the huge amount of information here a little easier, we have listed things in a couple of different ways:
- We have started with a run-down of top FBA total management software – each with a review and a comprehensive list of what the platform offers.
- After the total management tools, you will find a huge list of things FBA sellers often seek my advice on. Simply choose the part of your process you are looking to streamline and you will find tools that can help.
- Amazon management isn’t an easy job. If at any point, you need help from some of the best minds in the industry, a great first step is to check out our case studies to see what we have achieved for businesses in your situation.
So without further ado, let’s get started! – Here’s the most definitive review of all the software tools an Amazon seller should know about.
The 4 Tools We Can’t Live Without and Why
Before we go more in-depth and start showing you all of the best options and breaking down their pros and cons, we thought we’d show you the top 4 Amazon seller tools that we literally use on a daily basis!
These will be explained in more detail below, including full stats such as how much they cost and what is included – but if you don’t have time to go through the whole list and just want to quickly find out which ones are the best, here they are:
1. Sellerboard
Sellerboard is a profit tracking software specifically designed for Amazon sellers, offering a comprehensive suite of tools that can significantly enhance business operations. It is our choice for the #1 best Amazon seller tool there is. This is due to it’s comprehensiveness and ease of use.
Sellerboard is simply a daily profit tracking dashboard that will break down everything you need to know about your Amazon business or individual products. From COGS to Amazon fees and from returns to inventory tracking. It removes the guess work from your Amazon business by putting all of the important information in one place with total accuracy.
In our opinion, this, along with Helium 10 (our number 2 pick detailed below), are absolutely essential to running an effective Amazon business. While many other tools on our list are helpful, these two are necessary.
Let’s go a little more into detail on what sellerboard can do:
Detailed Profit Tracking
One of the standout features of Sellerboard is its ability to provide accurate, real-time profit and loss analysis. Unlike many other tools, it goes beyond simple sales data, incorporating a wide range of expenses, including Amazon fees, shipping costs, advertising spend, and refunds. This level of detail helps you to understand their true profitability, making it easier to identify areas where they can cut costs or increase revenue. Much of this data is not shown by other tools, and otherwise could only be found by digging around in various separate areas of Seller Central.
Inventory Management
Sellerboard also offers robust inventory management features. It helps you to keep track of stock levels, avoid stockouts, and manage reorders efficiently. By predicting when stock will run out based on current sales trends, it also helps you to plan better, avoiding lost sales due to inventory issues.
PPC Optimization
Amazon Pay-Per-Click (PPC) campaigns are crucial for visibility and sales on the platform, especially if you haven’t nailed your organic rankings yet. The tool provides detailed analytics on PPC performance, helping you to optimize your campaigns by identifying which keywords are driving sales and which are not. This leads to more efficient advertising spending and higher returns on investment.
Alerts and Automation
The Sellerboard software also allows you to set up custom alerts for various metrics, such as when profits fall below a certain threshold or when inventory is running low. This level of automation ensures that you can quickly respond to issues, keeping your business running smoothly and making everything clear and simple.
User-Friendly Interface
The interface is extremely simple and intuitive, making it accessible even for those who may not be tech-savvy. The software is designed to save time and reduce the complexity of managing an Amazon business, allowing you to get the info you need quickly and focus on growth.
As you can see, Sellerboard is a great investment for new or existing Amazon sellers, and Amazon businesses of any size.
If you’re still not sure, luckily we have partnered with Sellerboard to offer 2 months free membership to our readers – which means you can try it out today with no investment or risk.
To give it a try click the link below:
2. Helium10
When it comes to new product development, keyword research and listing optimisation, you’ll struggle to do better than Helium10.
With a surprisingly advanced feature-set and a Brand Gate Checker, Helium10 is one of the most comprehensive solutions out there.
Instead of being a single tool, Helium10 is an entire suite of over a dozen different ones, making it incredibly varied and versatile and great value for money too.
A popular solution for an Amazon competitor research tool, Helium10 is packed full of ways to check out what the rest of the industry is doing.
It offers a variety of tools and features to help sellers optimize their product listings, track their competitors, and increase their sales. Some of the key features of Helium10 include keyword research, product research, listing optimization, and inventory management.
Keyword Research
One of the most important aspects of selling on Amazon is selecting the right keywords for your product listings. Helium10’s keyword research tool allows you to find the most relevant and high-traffic keywords for your products. You can also track your keyword rankings over time and see how they compare to your competitors.
Product Research
Helium10’s product research tool allows you to find profitable products to sell on Amazon. You can search for products by category, sales volume, and other criteria to find the best opportunities. The tool also provides data on the competition, including their sales volume and pricing strategy.
Listing Optimization
Once you have identified the right keywords and products, it’s important to optimize your product listings to maximize your sales. Helium10’s listing optimization tool provides suggestions for improving your product titles, descriptions, and images to increase your visibility and conversion rate.
Inventory Management
Effective inventory management is crucial for Amazon sellers to avoid stockouts and overstocking. Helium10’s inventory management tool helps you keep track of your inventory levels and provides alerts when it’s time to restock. You can also set up automated reorder rules to streamline your inventory management process.
Pricing
Helium10 offers a variety of pricing plans to fit the needs of different Amazon sellers. The plans range from $37 per month for the basic plan to $397 per month for the diamond plan. Each plan includes different features and limits, so it’s important to choose the plan that best fits your business needs.
Want to know more? Read our full Helium 10 review here!
3. Empire Flippers
Ironically, our #3 pick is not a software tool at all. However, EF is crucial for any Amazon seller to be aware of, and wins such a high spot on our list as it is sure to offer one of the highest ROIs of any of the other tools on our list.
EF is a marketplace where people can buy and sell Amazon businesses, offering an easy way in or out of the Amazon game.
With almost half a billion worth of Amazon businesses’ sold, they are the most experienced in this area, making them a no brainer choice if you’re looking to sell your Amazon business (or acquire a new one).
However, even if you have no plans to sell at all, EF can show you exactly what matters when people do sell businesses – which will not only help ensure your business is stable and prosperous, but maximise your multiplier if and when do you come to sell.
Empire Flippers offers a range of features that make it easy for buyers and sellers to connect and complete transactions. Some of its key features include:
1. Marketplace – Empire Flippers has a large marketplace of online businesses for sale, ranging from niche affiliate sites to established e-commerce stores.
2. Due Diligence – Empire Flippers conducts a thorough due diligence process on all businesses listed on its platform. This includes verifying revenue, traffic, and other key metrics to ensure that buyers have accurate information.
3. Escrow – Empire Flippers uses a third-party escrow service to hold funds during the transaction process. This ensures that both parties are protected and that the transaction is completed smoothly.
4. Migration – Empire Flippers provides migration support to help buyers seamlessly transfer ownership and control of the business.
Benefits
Empire Flippers offers several benefits to both buyers and sellers, including:
1. Trust – Empire Flippers has a reputation for being one of the most trustworthy platforms for buying and selling online businesses. Its due diligence process ensures that buyers have accurate information and that sellers are legitimate.
2. Quality – Empire Flippers only lists high-quality businesses that meet certain criteria, such as having a proven track record of revenue and traffic.
3. Support – Empire Flippers provides support to both buyers and sellers throughout the transaction process. Its team of experts is available to answer questions and provide guidance.
Drawbacks
While Empire Flippers is a great platform for buying and selling online businesses, it does have some drawbacks, including:
1. Fees – Empire Flippers charges a listing fee and a success fee for completed transactions. These fees can be significant, especially for smaller businesses.
2. Competition – The high-quality businesses listed on Empire Flippers tend to attract a lot of competition from buyers, which can drive up prices.
3. Limited Inventory – Empire Flippers only lists a limited number of businesses for sale at any given time, which can make it difficult to find the right business for your needs.
If you’re looking to sell your Amazon business in the most profitable and easy way, consider making a valuation today.
Want to learn more? Take a look at EF’s homepage!
4. Feedbackwhiz
Another comprehensive solution with a variety of tools to help you with all aspects of Amazon selling, Feedbackwhiz’s separate tools are all designed and built extremely well, and it is one of the most reliable ways to track and analyse reviews and set up review feedback, despite doing a lot more than that.
It even allows you to build custom automated email campaigns for each product, complete with a huge variety of personalisation options including custom HTML, built-in emojis and a variety of other features.
If you want to improve your product reviews, repair negative feedback or automate an email strategy, you’ll struggle to do better than Feedbackwhiz.
Want to go in depth on the features and learn more? Read our full Feedbackwhiz review here!
5. Cash Cow Pro
CCP is a data monster and if you’re looking to get as many metrics as possible in a reliable manner, this is the tool for you. It doesn’t compete in ease of use with the best-designed tools such as H10, but it provides almost every metric on user habits you could ever need, from time spent on page to conversions and it even offers A/B testing tools.
At $50 per month, it’s more expensive than some other options listed here, but still a long way from being unreasonable.
Most experienced Amazon sellers will likely prefer to have different tools for different things, providing a more specialised range of benefits, but for a newcomer, CCP is an excellent way to get all of your data and insights from one place.
To learn more, check out our full CashCowPro review!
If you’re short on time, we’d recommend going with one of those as they are all winners, but otherwise, get comfy and let’s get on with the full list:
Best FBA Total Management Tools
Total management tools are sold as a one-stop shop for all your FBA needs. However, some are more comprehensive than others, with some of the worst perpetrators adding useless tools and small features in an attempt to beef out their offerings. We have picked out the best 4 on the market today so you can avoid all that:
1.Perpetua (formerly known as Sellics)
Sellics is one of the most well-known all-in-one FBA solutions, for good reason too. It combines 7 key areas of your FBA business: PPC, SEO, Reviews, Research, Competitor monitoring and inventory management.
One of the most impressive things about Sellics is how metrics and data, provided by Amazon, are translated into actionable steps that can improve your business practices. With such a wide variety of tools included in the software, these steps are incredibly easy to follow when the time comes to take action.
Sellics is used by a host of household names as the way of powering their Amazon sales. This is because two versions of the tool are available, including one that caters for you, called the ‘Seller Edition’. The other one is specifically designed for businesses who sell directly through Amazon’s Vendor Central interface and known as the ‘Vendor Edition’. While the tools are slightly different, this should be seen as positive proof that the Seller Edition comes from a company who is used to developing and supporting major brands with multi-million dollar revenue scales.
We have all been in the position where being an FBA business owner feels like you are spinning more plates than you can manage. We can tell you without question that Sellics is going to make the experience a whole lot easier for you.
What is included?
- Sales data which covers profits, promotions, refunds, PPC costs, BSR, competition comparisons and sales velocity.
- Amazon Sales Rank Tool that covers product tracking, sales rank, pricing history and sales volumes.
- Keywords and analytics, including keyword ranking of your own listings (using credits), keyword ranking of competitor listings, listing analyzer and optimizer.
- A/B Split testing
- PPC Management Suite, including control of your PPC outside Seller Central. Analytics by campaign, analytics by ad group and analytics by keyword.
How much does it cost?
The amount you pay for Sellics will depend on your FBA turnover. Prices start realistically at $47 per month, assuming an annual payment and an FBA turnover of between $1k-$60k, then on sliding scale upward, peaking at around $257 per month. Although you would have to be turning over $1.2m each year to pay at this level. A variety of payment options are available too, from monthly pay-as-you-go plans, to discounted annual upfront packages.
Our Opinion
Whatever your level of operating, Sellics has something to offer. Easily understood interfaces, a great app and info that is easy to take away and swiftly act upon. The chance to try it for 14 days with no card or auto-renewal is a nice way to dip your toes in the water too.
The AmazonSEOConsultant Verdict: 8/10
Want to learn more? Check out our full Sellics review!
2. FeedbackWhiz
- AmazonSEOConsultant Top Recommendation!
What is included?
- Order management.
- Customer data management.
- Intensive analytics.
- Review management.
- Feature-rich email automation.
- Overall feedback optimisation.
Our opinion
The AmazonSEOConsultant Verdict: 9/10
To learn more, check out our in-depth Feedbackwhiz review.
3. CashCowPro
CashCowPro is a tool that is going to appeal to you if you like a lot of data and can sit down to crunch the numbers to calculate exactly what is working and what isn’t.
Primarily, CashCowPro presents Net Profit figures (as both % and $) and calculates your ROIs from the data. This is a nice overview and offers a solid ‘health check’ for your FBA business.
I found CashCowPro came into its own when you started to dig into the deeper metrics that relate to your products. This includes everything from page view and session data, all the way through to conversions and sales. These can all be tracked, meaning you can really start to understand what needs to stay, go and improve.
What is included?
- Sales process data analysis – quick glance SKU data.
- Keyword tracking (up to 100 per product).
- Automated feedback collection – including unlimited emails and optimized send times.
- Global best sellers analysis – to help you shortlist products (includes Chrome extension).
- Inventory monitoring.
- Page views and conversion data, including actionable tips to keep you in line with competitors.
- A/B split testing tools.
How much does it cost?
CashCowPro can be paid monthly at $49.97 or annually at $497.
Our Opinion
CashCowPro represents some really solid value for money. There are heaps of tools and value packed into a nice looking, easy to use package.
We are not certain that you get the same level of usability from some of the tools, such as email messaging and split testing, as you would from standalone Amazon FBA tools. However, if you are starting out and happy to be a jack of all trades, CashCowPro is well worth a look.
The AmazonSEOConsultant Verdict: 8/10
To learn more about CashCowPro, check out our full review here.
4. HelloProfit
On their website, HelloProfit makes a compelling argument as to why their tool trumps Sellics. So, with both tools open and the same data being crunched by each, we were eager to see how they lined up side-by-side.
Clearly, there are some boxes that both products tick with no problems, such as profit calculations, profit breakdowns and individual ASIN data streams. But as suggested, HelloProfit allows for some unique customisation options when it comes to grouping your ASINs and comparing data for a selection of products.
We found this grouping to be really useful, especially when I was allowed to compare this group against historical profits. This might not be a big deal for you (if you’re just starting out), but we know that it will be for many FBA sellers who have a diverse product catalogue with multiple conflicting categories.
There are a couple of bonus factors too. With HelloProfit, keyword tracking is included at no extra cost, as is their useful Chrome extension. You’d need to pay for these options if you go for Sellics. It is also nice to know that HelloProfit has the option for multiple user log-ins too to help you assign multiple access levels to your team members. Again, you shouldn’t worry about this if your operations aren’t at that level of complexity yet, but it’s a nice touch all the same.
What is included?
- Intuitive all-in-one overview dashboard which is updated every 10 mins.
- Gross sales, profit and ROI on every product and variation.
- Built-in Amazon BSR Tool to retrieve keyword and BSR rankings per product, per variation.
- Promotion tracking and analysis tools.
- Refund tallies for every product.
- In-depth reporting on sales, profit, promo rebates, fees, ROI and payouts.
- Customer analysis tools.
How much does it cost?
HelloProfit is currently priced at $97 per month, which gives access to the full toolkit and any future updates.
Our Opinion
One word – impressive.
HelloProfit certainly does a good job of creating an easy to use tool that offers a LOT at a glance. Moreover, if you decide to drill down, there’s even more to find.
Pricing is competitive, very competitive in fact. There is even a chance to try HelloProfit out for $1 for 3 weeks with no obligation. This is definitely well worth a look if you are in the market for a comprehensive all in one tool that will handle every business scale. In fact I’d recommend trying this to anyone, even if it’s just to learn that you prefer another tool for one reason or another.
The AmazonSEOConsultant Verdict: 9/10
To learn more about this tool, take a look at our HelloProfit review.
Best Amazon Ranking Service – Leverage Organic Rankings to Explode Sales
Nothing beats organic traffic. When a customer actively searches for a product, they clearly want to buy it. In other words, this is when the purchase intent is the highest – and if you can put your product in front of them at that exact time, you’ve more than likely got yourself a sale.
There are dozens of Amazon ranking tools out there that offer a host of features. Unfortunately, not a lot of them can actually tweak their services to suit your needs, nor can they skyrocket your products to the top of Amazon SERPs. This is where our bespoke, ground-up RANK service really shines. To learn more about how improved organic rankings can explode sales for your Amazon business, check out our previous results to see the huge boosts to the revenue we have achieved for previous clients.
You can order rankings directly from us, allowing you to handle other aspects of your business while your rankings and profit grow. This can be a great start and allow you to get huge profits while you get your Amazon tools set up to help scale your business further.
If you’d rather us help with your Amazon strategy as a whole and help you to optimise listings and more, check out our process page and consider submitting a proposal request so we can detail exactly how we can help you.
[cta id=”6615970″ vid=”0″]Best Amazon Rank Boosting Products
Sometimes you just need some help climbing the rankings, but with competition increasing by the day, you don’t want to spend any money on a rank-boosting product without knowing it’s 100% reliable and has already achieved better results for a wide variety of customers than you ever could for yourself.
Finding a reliable, effective and efficient rank boosting product is the difference between spending all your time scraping and fighting for minimal ranking increases, or letting your Amazon listings blossom into highly profitable products by themselves while you focus on researching new products and scaling your business.
The trustworthy options for this type of seller tool are pretty limited right now, but they are growing by the day, in part due to how crucial this is to any Amazon selling brand.
Here we list the best options available, so for a reliable, fast and easy way to boost the rankings of your Amazon products, look no further:
5. RANK
In an age where launch discounts and giveaways don’t work like they used to but competition continues to grow stronger, RANK is the missing piece in the Amazon strategy of many businesses. RANK offers purchasable keyword focused sales. This means real, unique people typing in the specific keyword you want to rank higher for and purchasing your product. This is the most direct and effective way of boosting the rank of your Amazon products bar none as of the present in 2025, meaning as long as your product is comparable or better than the competition in terms of quality, and is at a competitive price point, results are guaranteed.
What is included?
- Keyword Focused Sales from 20-100 or above, with custom packages available
- A guaranteed rank increase, depending on competition but pretty much always to high positions on the first page
- Rankings stick in the long term
- Repeat orders stack allowing you to get any product to the first position
How much does it cost?
Pricing ranges from $749 for a 20 keyword focused sales tester package to $1799 for 100 keyword focused sales but custom packages are also available. Considering how reliably this gets your products to the high ranked positions, this is an unbelievable value that provides a fast ROI.
Our Opinion
In our honest (humble) opinion, this is the best option for boosting your product rankings bar none. Ever since product giveaways and discounts stopped being a valid way to rank higher, keyword focused sales is the best method of getting up the rankings, and this is the most reliable and quickest way to get there. This is absolutely invaluable for new Amazon startups and can be just as helpful for larger businesses too!
The AmazonSEOConsultant Verdict: 10/10
Best Amazon Rank Tracking Tools
The Amazon Best Seller Ranking algorithm is shrouded in secrecy, but one thing is for sure, customers like the look of anything that suggests they are buying a tried and tested popular product. In our groundbreaking ranking strategy, we treat organic rankings as our cornerstone KPI for this exact reason and you only need to check out our case studies to see how well that works.
Using a good ranking tracking tool is a serious time saver and lets you work out what your marketing efforts are doing to valuable metrics. CashCowPro, Sellics and HelloProfit all have some ranking tracking tools, but if you want something standalone and specific, we’ve got for you three well-and-truly great Amazon seller tools (free, freemium and paid) that focus solely on tracking your rankings. Let’s start with the one that’s nothing short of magical!
1.Helium 10
- AmazonSEOConsultant Top Recommendation!
I'll have no second thoughts in admitting that Helium10 impressed me right from the word go. We talked to the team behind the tool and they seemed to know their stuff. They realise the importance of measuring your ranking performance and the impact it can have on your strategy and profits.
Helium10 has been around for years and is made up of multiple Amazon seller tools in one complete package. The relevant keyword tracker section reverse engineers rankings to tell you exactly what works for you and doubles up as an efficient Amazon product ranking tool, and a handy Amazon BSR tool that allows you to track your performance over time for each ASIN.
Helium10 impresses because of the comprehensive functionality - for many Amazon businesses, it is all you need. It delivers a great service that is backed up by some handy, on-the-go tutorials from an experienced team at a cost that is fair and fine.
What is included?
- Extremely accurate and affordable multi-ASIN organic keyword tracking.
- Thorough support from the tech team.
- Global reconnaissance for keywords that matter to you.
How much does it cost?
H10 starts from a very reasonable $79 per month, which gives you targeted analytics on up to 20 products. Beyond that, pricing becomes increasingly good value at $229 per month, which covers 200 products, more than enough for the vast majority of sellers. It then continues up to $999 for an incredible 5,000, unnecessary for both but a great investment for agencies or larger sellers. Considering the impact Helium10 can have on your performance, it certainly is a great deal. In our opinion, there is only one reason not to get it, and that's if you already have a rank tracking solution in your existing comprehensive package. If this isn't the case, and you sell on Amazon, H10 is a must.
With a free trial that isn't limited in functionality, what have you got to lose?!
Our Opinion
This is a great tool from a team of people who developed it to maximise their own FBA performance. It has since gone on to be used by tens of thousands of sellers with phenomenal success rates. For me, this is a must-have for any FBA seller. We've also used Helium10 in a number of our case studies, including the discounted product giveaway post.
The AmazonSEOConsultant Verdict: 10/10
To learn more, take a few minutes to read our complete Helium10 review.
Best Amazon Profit Tracking Tools
There are so many different facets to a solid FBA strategy, that it can be easy to forget little factors and spending streams here and there. This means your profit calculations will likely never be 100% right.
A good profit tracking tool takes away the guesswork and gives you exact figures - a vital point to get your pricing spot on. CashCowPro, Sellics and Hello Profit all have built-in profit tracking tools, but if you want a great standalone, check out the following:
1. SellerLegend
We are potentially underselling SellerLegend by putting it in the profit tracking section of this list since it is very similar to HelloProfit in terms of its wide functionality.
Despite this, it gets a place here, because its profit tracking powers were what impressed us immediately on first use. Thanks to these powers, this tool is better in many aspects than any total management tool on this list. The sales, profits and trend analysis are really out of this world, great to look at, easy to use and backed up by some responsive support.
The data SellerLegend returns seems to be as close to real time as we have seen in an FBA tool, which is a benefit in itself. The order data can be grouped in all manner of ways, allowing you to scrutinise information such as pending orders, refunds, discounts (by $ and %), per order profit and much more.
What is included?
- Ultra fast order data.
- Product management assistance for renaming, tagging, stock locations and more.
- Daily/weekly/monthly email statistics and status updates.
- Inventory management tools.
- Customer management tools, including detailed data analysis, segmentation tools, watchlisting and geotagging.
- Sophisticated expense and VAT handling for European markets.
- Guest access for employees, VAs and accountants.
How much does it cost?
Seller Legend starts at $49.99 per month, for up to 2,500 orders and increases up to $99.99 if you are handling up to 50,000 orders per month.
Our Opinion
We loved rolling our sleeves up and really drilling down into the profit data that SellerLegend served. We enjoyed that we could cross-reference elements of data that did not appear to correlate and look for patterns. These insights are reason enough to make SellerLegend stand out among dozens of similar software for Amazon sellers.
The AmazonSEOConsultant Verdict: 9/10
2. Shopkeeper
Shopkeeper (formerly known as AMZPing) is more than just a profit monitoring tool. It does it so well that it would seem unfair not to place it in this section and give it a great score!
- Guilty Pleasure Alert: There is something extremely satisfying about the cash register noise that Shopkeeper makes for each new sale. Of course, this isn’t important, but it’s nice to have a little bit of an old-school touch to things.
The extensive dashboard is a pleasure to have open and gives you some great profit and sales information at a glance. Additionally, it allows you to dig deeper into the dashboard widgets to work out exactly what you have got coming in from Amazon. Also included are historical sales records plotted against current performance, which is useful if you like tweaking to keep your standards and sales high. Shopkeeper also affords you useful insights into your bestselling products and dynamic profit margins.
There’s no denying the fact that most FBA tools and Amazon software pay little heed to UX. Thankfully, Shopkeeper is different. Using it was a great experience that actually made us feel motivated with a certain ‘feel-good’ factor. Rather than targets that we have set, which can become demoralising when missed, we were looking at previous best statistics. There’s no better incentive to push yourself an extra mile day in and day out than that ‘I Got This!‘ feeling.
It might just be our way of working, but we would be surprised if the usability and features do not put a spring in your step.
What is included?
- Profit tracking
- Detailed business dashboard which includes all important metrics.
- Hijacker alerts.
- Inventory management tools, including unit numbers, value and projected timescales.
- A great looking app.
How much does it cost?
Pricing is based around order numbers. The Novice Level (1-250 orders per month) costs $20 per month. The Intermediate Level gets you 250-1,000 orders per month and will cost you $45. Finally, the Master Level allows for 1,000-5,000 orders for $90 per month.
If you are surpassing 5,000 orders a month you are a rightful member of the ‘Ballin’ Outta Control’ club – a title that will cost you $250 each month for unlimited orders.
Oh – and there is a no credit card required free trial that lets you take a detailed look at how everything works.
Our Opinion
Shopkeeper is a great to use tool that opens up a world of useful information and injects a bit of colour and life into what can be an often tedious part of being an FBA seller. Backed up by a helpful team, Shopkeeper can be a game changer for your Amazon business. We recommend it highly for every Amazon seller who wants an all-in-one functionality without any burden of unnecessary complications.
The AmazonSEOConsultant Verdict: 9/10
To read more about Shopkeeper, read our Shopkeeper review, and see if this is the tool for you!
Best Amazon Feedback Software (Manage Amazon Reviews)
You do not need us to tell you how important feedback is. Entire FBA businesses have risen and fallen based on feedback. Sellics includes some feedback software as a part of their overall package, but if you want to make sure your feedback is maximised, having an Amazon review software worth its salt is a must.
Here are our selections from some of the best Amazon feedback software going around.
1. FeedBackGenius
FeedBackGenius is a part of the 4 SellerLabs suite of tools but can be bought as a standalone Amazon review software.
At its core, FeedBackGenius tracks every single one of your reviews and pieces of seller feedback. It then offers an overlaid management system that lets you assign a status to each – waiting, responded, ticket opened, resolved or will not fix.
Due to the importance of feedback, we got into the habit of turning to FeedBackGenius first thing in the morning and addressing issues on priority. Feedback anxiety is a real thing, and this tool provides a handy solution in that regard.
The 30-day free trial gives you a great way to get a feel for it.
What is included?
- Manage reviews and feedback.
- Automate emails.
- Customise emails and campaigns.
- Receive feedback alerts.
How much does it cost?
Cost depends on the volume of communication you are going to be sending. The essentials package is free to use, provided you send less than 100 emails a month. Realistically even a new FBA seller is going to need to begin with the ‘startup’ package that offers 1,000 emails at $20 per month.
Going beyond 1,000, you’ll be looking at $40 per month for 3,000 emails and $80 per month for 10,000. There is even a mega high volume package that covers you for 60,000 emails that will cost you $250 per month.
It is worth noting that all of these packages cover just one marketplace, so there is going to be $10 each month on top of that for any additional marketplaces you serve.
- Pro Tip: FeedBackGenius comes as a part of the complete SellerLabs Suite. So, before you buy it as a standalone service, do make sure you compare the corresponding prices to save a good deal of money.
Our Opinion
We think this is an awesome tool. We are basing that judgement on how simple the feedback process becomes when you have got a system in place. With FeedbackGenius handling reviews, feedback becomes a structured process, rather than a reactive panic. This, one could argue, is the biggest positive any Amazon review software or tool can bring on board.
FeedbackGenius can help you bypass all the hassle of manually sifting through feedback and offers true beginner to expert level pricing and scaling.
The AmazonSEOConsultant Verdict: 9/10
Read more about our experiences with FeedbackGenius in our review.
2. FeedBackFive
On the surface, FeedbackFive looks like it does a similar job to other feedback tracking tools out there, but it has a secret weapon up its sleeve.
We should start by saying this is a very well established tool – it has been on the market for 10 years and is underpinned by some great market understanding, support and experience. As a result, they have generated a staggering 45 million positive reviews – you don’t need much else to tout yourself as one of the best Amazon feedback software. As an FBA seller, you know exactly what this means.
The level of monitoring compared to many competitors is impressive. At a glance dashboards let you scrutinise your feedback and review data, helping you stay in control of your listings.
FeedbackFive has developed an incredibly impressive feature that matches sellers to reviews too. As you will probably already be aware, Amazon does not hand this information out, so there are proprietary algorithms whizzing away in the FeedbackFive background that do this for you. This is a great way to remedy feedback issues across listings – something no other software can presently do.
What is included?
- Automated emails.
- Customised campaigns.
- Negative feedback alerts (by email and SMS).
- Manage feedback.
- Monitor reviews.
- Match buyers to reviews.
How much does it cost?
Pricing is broken into 2 halves for FeedbackFive.
Firstly, there is the cost of Feedback Management plans – which begin with a free package, although it only covers up to 50 emails across 3 campaigns. Then growing from $9.99 per month, for 250 emails over 3 campaigns, up to Enterprise level packages that begin at $59.99 for 8,000 emails over an unlimited number of campaigns.
Product Review Tracking is billed separately. Starting with up to 10 ASINs free of charge, 50 at $9.99 per month, then 1500 at $79.99. The serious scale works out to be extremely cost effective on a per ASIN basis, with 10,000 ASINs coming in at $399.99.
Pricing is highly customizable, so if you are interested, we would strongly recommend that you work out your numbers and take a look at what FeedbackFive has in store for you.
Our Opinion
FeedbackFive is excellent when it comes to managing reviews. Even the most basic free package entitles you to the exceptional levels of support you would expect from an enterprise level tool. There are many ways to get support, including over the phone, via email, or through instant chat.
The email wizard is a breeze to use and the solicitation timing tools are simple and extremely effective.
The AmazonSEOConsultant Verdict: 9/10
To read more on the time we spent with FeedbackFive and to see if it’s the tool for you, take a few minutes to check out our FeedbackFive review.
Best Amazon Listing Language Translation Tools
Oh, you thought it was just English speaking markets that spent serious money online?! Think again!
Moving into another language can be an incredible way to scale your FBA business, but you've got to make sure your translations are perfect or your conversion rates will struggle.
- A Wake-up Call: Amazon’s International Marketplaces are only going to get bigger. Effective and error-free translations can open your Amazon business up to millions of new customers.
1. OneHourTranslation
Alright – this doesn’t quite sit pretty among other Amazon FBA tools, but OneHourTranslation is one of the most well-known translation programs that promises real people translating your listings.
It is simple to use too. Upload your document, or cut and paste into the box, choose your languages and tell the team what kind of text they are going to be translating. By doing so, your document is handled by someone with experience in that field. While you can’t really hope to get a copy that can guarantee conversions, this is as close to the real deal as you can get.
What is included?
- Real people translating your copies.
- Fast turnarounds.
- Almost every major language pairing covered.
How much does it cost?
General translation comes in at $0.087 per word, whereas expert level translation costs a little more at $0.149 per word. There are editing options on top of that too, but hopefully, you will have that under wraps with a good copy creator.
Our Opinion
Good service that provides quick results at reasonable prices. The availability of over 300 language pairs ensures that you don’t have to go looking for other services. You can be a bit creative and use this in conjunction with your favourite Amazon SEO tools to try and get the best out of global listings.
The AmazonSEOConsultant Verdict: 9/10
2. The Phifer Group
- AmazonSEOConsultant Top Recommendation!
Now, if OneHourTranslation doesn’t quite cut the mustard for you then say hello to the Rolls Royce of translation services from The Phifer Group.
- Their online presence sucks – but don’t let that put you off. Their services are top-notch.
The Phifer Group are experienced in the world of online marketing language, so much so that they can provide specialist copywriting services that meet complex SEO requirements and can be localised depending on your target audience. Remember – you will need to put some hard yards to make this work with other Amazon SEO tools that you may already be using.
The cost is likely to run a little deeper than using a site like OHT, but you get an all-in-one perfect service that we would be surprised to see beaten anywhere else. Oh – and they are happy to work directly in Seller Central too!
What is included?
- Specialist Amazon listing translations.
- Proofreading.
- Editing.
- Copywriting.
- General translation.
- Transcreation.
- Localization.
How much does it cost?
Listing translations cost in the region of €50-€74 per item (~ $55-$85), but a full price menu is available covering all their services.
Our Opinion
It is not the cheapest but it certainly is the best option available right now. Look no further if you want flawless translation services with as many additional keyword, SEO, editing and proofing services as you will find from any pro copywriter.
The AmazonSEOConsultant Verdict: 10/10
Interested in using the Phifer Group’s services? Use our discount code SEO-CONSULTANT-2019 for an extra €10 off your order!
Top Tools for Creating Amazon Product Descriptions That Convert
25% of buyers have what is considered an 'analytical' personality type. For example, they want to know every feature, dimension and intricacy of your product before they place their order. Even if many other buyers focus on reviews, rank and feedback, you can be sure that the description is the first place they head for when they have a question.
Readable, coherent, logically sound product descriptions that show your products in the best light rarely fail to convert. Here's our round-up of two of the best Amazon seller software and tools that help you achieve just this.
3. Jungle Market
Now, Jungle Market is not a product description tool as such, instead, it is a freelancer marketplace where you can find some exceptional writers with bundles of Amazon experience.
In fact, you will find a whole heap of interesting services here. So if you have got one or two jobs you would be happy to offload, then head there, request access to the beta and find freelance support at a great price.
How much does it cost?
Cost varies based on the freelancer you choose and the job you need completing.
Our Opinion
A great resource to have up your sleeve, even if you are not going to use it frequently, it pays to know where you can get quality help. Remember – the eventual quality will always depend on the individual you decide to work with.
The AmazonSEOConsultant Verdict: 9/10
4. Kenji ROI
Kenji ROI market themselves as a one-stop shop for all your listing creation needs. They certainly deliver on that front. They break their service down into four elements – copywriting, photography, videos and Enhanced Brand Content.
Within copywriting they cover keywords, conversion optimization and customer psychology. Photography covers both product and lifestyles images. Additionally, it also includes a range of services such as video covers, lifestyle advertisement style reels with your product and professional actors, through to voiceovers and the actual implementation on your listing.
The ‘Enhanced Brand Content’ product covers all of these things, leveraging Kenji’s expert knowledge of what makes a product sell. They have got a lot of happy customers and deliver some snappy looking pages.
What is included?
- Copywriting.
- Product photography.
- Video production.
- Enhanced Brand Content.
How much does it cost?
Kenji ROI doesn’t come cheap. In fact, just having a title optimized will cost around $150, whilst a premium title, description, keywords and bullet points listing will cost around $317.
Check the site for a full breakdown of all their prices as there are too many to list here. If you want a good overall idea, you could expect to pay around $750 for an enhanced brand content package that covers copy, design, high-end photos with models and implementation.
Our Opinion
It is not cheap, but you can see from the examples and testimonials that they deliver a premium product. There are cheaper ways to get a similar result, but for convenience and what feels like a guaranteed result, you might want to keep Kenji ROI in mind.
The AmazonSEOConsultant Verdict: 8/10
Top Amazon Keyword Software
Understanding and utilising the right keywords can be the difference between becoming an enterprise level FBA seller and kicking around the low ranking areas wondering why the magic is not happening for you.
Getting the right keywords for your listings is absolutely crucial if you want your FBA business to fly, as we discussed at length in our Amazon Production Optimisation Guide. While there exist dozens of Amazon keyword tools, these are the ones we can vouch for:
1. Keyword Tool
Keyword Tool helps you build your keywords around what customers are searching. It uses Amazon’s Autocomplete (Search Suggestions) feature to return dozens of relevant keywords.
As you are probably well aware, long tail keywords are good news for FBA sellers like us. People are often coming toward the end of their search when they are browsing products on Amazon’s pages. Keyword Tool takes the seed keywords out of these long-tail phrases and looks at what Amazon’s complex algorithms throw up when these are entered.
If you are thinking this is something you could do yourself, you would be absolutely right. If you have got a few spare hours then you definitely can. However, if you would like to have the results returned to you within seconds and without any cost, then you should consider giving Keyword Tool a shot!
How much does it cost?
The basic version of Keyword Tool is free and returns a decent amount of keywords. If you want to take things to the next level, it will cost you about $88 per month. The premium version gives you hundreds of more broad match, exact match and long-tail keywords, as your need be.
With their 30-day hassle-free money back guarantee, this is a perfect keyword research tool for Amazon sellers – small and large.
Our Opinion
Well, the base version is free, so for the sake of 5 minutes out of your research time, you would be mad not to at least look at what it’s all about! A free Amazon keyword tool that works well is a no-brainer. If you find yourself coming back to the free version time and time again, then you can very well think about upgrading.
The AmazonSEOConsultant Verdict: 9/10
2. MerchantWords
If you’ve been selling on Amazon for a while, you’ll know what MerchantWords is. It’s a straightforward web app that collects shopper search data from nearly every Amazon marketplace in the world. This data is then sifted through using their proprietary algos and presented to you in relation to your search terms/ASINs/categories.
To be honest, MerchantWords is NOT a good standalone Amazon keyword research software. At best, it could be coupled with the ones we talked about earlier (especially Sonar). Contrary to what most people think, MerchantWords does not actually source its data points from Amazon. So, you’re – to some extent – paying for calculated speculation. I’d have definitely liked MerchantWords better if they had given the user some way of combining search volumes with sales. In its present form, it’s best used as a complementary tool – especially for high-movement brands and agencies.
What is included?
- Amazon keyword research tool
- Listing advisor (add-on)
- Ad management (add-on)
How much does it cost?
MerchantWords sits between Sonar and Keyword Tool in terms of its pricing. If you want US-only data for keywords search volumes, it’ll cost you $30 per month. The same plan costs $60 per month when you include all other global marketplaces.
Our Opinion
I’ll say this again – I’d have loved for MerchantWords to include more features, especially sales data so as to help the user spot market gaps. $30 per month just to get search volumes does sound a bit steep in my opinion.
The AmazonSEOConsultant Verdict: 6/10
Best Amazon Conversion Rate Improvement Tools
If you know a little about Amazon promotions, you probably know you can spend a lot of time trying to get something to work perfectly to only be left unsure whether or not it has performed significantly better then your standard listings.
And, when you do get it right, you're again left guessing about what it is that's working. Both Sellics and CashCowPro have some built-in tools that will help, but if you want to eliminate the guesswork completely, consider one of these stand-alone conversion rate improvement tools.
1. Splitly
- AmazonSEOConsultant Top Recommendation!
Splitly is a real stand-out tool in what essentially is an overly crowded space among all FBA tools. This, in itself, should be enough to fetch it the coveted ASC Top Recommendation tag.
It stands out because it uses artificial intelligence to conduct split testing on your behalf. So, rather than having you draw up a traditional A and B version of a page, you can run the two split copies simultaneously to work out what is going to return the best result. Splitly rotates listing images, titles and descriptions, whilst constantly recording the customer behaviour that is associated with each variation.
- Our Two Cents: AI has long been touted as the future of everything digital. If that excites you, do try Splitly to take a peek into how we all will probably be staying on top of our data ten years down the line.
Over time, this results in a build-up of data, from which Splitly finds optimum configurations for your listings. Obviously optimum means maximum returns for you – the ultimate driving force behind every business!
The split testing isn’t limited to listings. Splitly also uses its algorithms and data extrapolation AI to optimize product pricing for you. The best part is – we did it all within minutes of our first ever log in (and we’re sure you can, too).
What is included?
- AI driven algorithmic split testing of titles, images and descriptions.
- Automated pricing optimization.
- Keyword rank tracking.
How much does it cost?
Splitly begins at $47 per month – a package that offers 3 concurrent split tests and 100 keywords. However, it does not include pricing optimization in this package. $97 per month gets you a ‘growth’ package – 10 concurrent tests and 500 keywords, as well as the ‘Profit Peak’ pricing optimization tool.
As your need for concurrent tests grows, so does the price, topping out at $497 per month for a hefty 100 concurrent tests.
Our Opinion
We think Splitly is a really smart tool. In effect, it does the kind of optimization of listings that it would take a mere few months, if not years of careful tweaking, recording and assessment.
Splitly has confirmed with Amazon that split testing of this nature is totally above board and doesn’t conflict with Amazon ToS. We have talked to people who have pulled in hundreds of thousands of dollars in additional profits each year as a result of the changes Splitly encouraged. So the question should really be – can you afford not to use Splitly?
The AmazonSEOConsultant Verdict: 9/10
To read more about Splitly and how it can help you to improve your business, check out our Splitly review.
2. AmaSuite
Once again, we have picked AmaSuite out of a crowded marketplace because they offer something a little out of the ordinary when compared to other optimization tools.
Rather than being an out-and-out listing optimization product, AmaSuite helps you optimize your products and it does this by looking at your reviews and feedback. It collects phrases and words that recur in these areas for any ASIN, then produces a report that lists these issues.
With this information, you can adjust your product parameters and listings to reflect what customers genuinely want. Furthermore, you can use this information to build detailed listings that highlight issues with competitor products that customers have not even thought of yet – a great way of staying a step ahead of the competition.
What is included?
It is worth keeping in mind that AmaSuite’s review analysis tools cannot be purchased separately. The complete package includes:
- Keyword generation tools.
- Top product analysis tools.
- Search analysis tools.
- Ali Inspector (AliExpress/Alibaba product research software).
How much does it cost?
As you can no doubt appreciate, the full suite of tools is more costly than a standalone optimization tool. The price is a one-off $197, or 4 monthly payments of $67.
Our opinion
Optimizing your products is something that often falls outside the consideration of FBA sellers. This is why a product like this is important. Given the whole set of features, AmaSuite is definitely an FBA tool worth keeping an eye on.
We are not going to say it is a ‘must have’, but if you feel like your products could do with a tweak and you see some value in the other products listed, then it could bring a lot of value on board for you.
The AmazonSEOConsultant Verdict: 8/10
Best Amazon PPC Software On the Market As Of 2025
Pay Per Click can do one of two things for you as an FBA seller. It can either send your business level, reputation and profits through the roof, or empty your marketing budget faster than you can say 'sponsored'. A good starting point to get on top of the uncertainties in the PPC game is to follow our in-depth Free Amazon PPC Guide. Due to popular demand, we have also put together customised training programs for Amazon sellers looking to take their business to the next level. Of course, if you don't have the time or desire to do it yourself, you can also just request a free proposal from us and have industry leaders building you guaranteed rankings.
If you want to get PPC right, you will need the right PPC software for Amazon sellers. Sellics has some built-in PPC features, but if you want a dedicated application, check out one of the following:
3. PPC Entourage
PPC Entourage is more of a traditional, dashboard-style tool than Jungle Hustle. If you like to stay 100% hands-on, and have the control to do everything yourself, then it is probably going to be a better option for you.
The great thing about PPC Entourage is they do not just give you some of the best Amazon PPC tools. They also give you a really solid strategy to follow that will see you get the most out of their tools.
At its core, you feed PPC Entourage with your keywords. Subsequently, it organises them, removes duplicates and boils the list down to manageable sets of keywords for each ad group. When you fuse this method together with other campaign optimization tools of your choice, you have a slick process that would otherwise have taken hours of effort and tedious work.
What is included?
- Full in-depth PPC management.
- Detailed dashboard.
- A/B Split testing tools.
How much does it cost?
Cost depends on the number of ASINs. $47 per month will cover you for 5 ASINs, $97 per month will cover 6-21, $147 per month has you covered for 22-52 and $247 means you can work with 52+ ASINs.
The team behind PPC Entourage are so confident you will love the tool that they offer your money back for 1 year after sign up. Such level of belief is always a good sign, I say!
Our opinion
PPC Entourage is one of the most highly regarded PPC management tools out there. As a full package, it gives you superhuman confidence to use the tool to its absolute maximum potential. Their Three Pillars add up to virtually guaranteed success for anyone who is willing to jump in and follow them down their methods.
The AmazonSEOConsultant Verdict: 8/10
Learn more about PPC Entourage in our in-depth review.
5. Amachete
Amachete has quite a few FBA features to offer, but its real strength lies in its wonderful PPC optimization panel.
One of its standout features is the ability to view time trends in relation to the products you are selling. If you are able to identify the times your traffic is not buying, you can use Amachete to temporarily halt your PPC campaigns.
PPC automation only comes into play as part of the ‘active seller’ membership level, but that does unlock a bunch of other tools too. So if you are tempted by Amachete’s features you should glance over their full toolkit and see if you can save some money by forgoing buying other tools.
What is included?
- Hijack prevention 24/7.
- Chrome extension.
- Competitor analysis.
- Profit projection tools.
- Rank and inventory tracking.
- Feedback and emailing tools.
How much does it cost?
The entry-level package begins at $39 per month, but keep in mind this is not going to give you the PPC functionality. $59 per month unlocks the full range of tools and $99 per month takes all limits off the number of reviews, ranks and hijack monitoring tools you can use.
Our Opinion
I have always believed that the best Amazon tools are the ones that strike a sweet balance between their features, functionality and pricing.
Overall, Amachete is a great, versatile Amazon PPC software. That said, I wouldn’t feel too good paying $59 per month just to get access to their PPC optimization panel. The best way to make Amachete cost-effective is to use it for multiple functionalities like protection against hijacking, product management and feedback management.
The AmazonSEOConsultant Verdict: 7/10
You can learn more about Amachete and who it works for in our Amachete review.
Best Amazon Seller Software and Tools to Register and Gate Your Brand
Having a trademark which is then acknowledged by Amazon might seem like a big step for the more casual FBA sellers. When your business grows to a certain level, however, it is a natural progression that allows you to keep your listings and products safe from hijackers, ASIN squatters and counterfeiters.
It is not something everyone chooses to pursue, hence, it is not included in any of the total-managements tools listed here. Yet, there are two standout services that will make the process much simpler for you:
1. BrandBuilders
BrandBuilders are a web agency with an eye for Amazon brands. They know what is needed to meet the Amazon TOS for branding and they will put it into place for you.
The great thing is, they can also help you break out of the just-Amazon mindset by offering additional eCommerce marketing, platforms and solutions. Not only that, they can help you create high-level content and put the infrastructure into place for affiliate marketing sites too. There’s also a good referral software called Omnistar Tell that mixes well here, although not directly for Amazon sellers, it’s a great tool so wanted to mention them.
How much does it cost?
As a rough price estimate, BrandBuilders will construct an FBA based site for you from $599. Although, fully content managed platforms with incorporated eCommerce solutions could run over $4,000.
If you are keen, we suggest speaking to them about your exact requirements. Go with an open mind though, they are an experienced company who bring on board a lot of knowledge.
Our Opinion
You probably can find a website and web marketing agency cheaper, but ask yourself, will they have the FBA knowledge that BrandBuilders have? It is likely that the answer is no. So the small premium you pay is actually worth its weight in gold when it comes to mutual understanding of your goals. It is also one of the tools we work with regularly to help our partners achieve their targets.
The AmazonSEOConsultant Verdict: 8/10
2. Helium10
Helium10 is a set of extremely sophisticated FBA tools that can stand up against any of the total management tools that we have listed further up this article. However, Helium10 has something that not many Amazon seller tools can boast about – a Brand Gate Checker.
The good news is that even though some packages with Helium10 can run anywhere between $97 and $397, the Brand Gate Checker is totally free and does not require any credit card sign up. When your brand is gated, it means no other seller can join your listings without your prior approval – a powerful option to have up your sleeve.
What is included?
- Inventory checking.
- Hijacker alerts.
- Keyword and BSR checking with a bespoke Amazon BSR tool
- Misspelling extractor.
- Product trend analysis tools.
- Keyword listing, processing and aggregation tools.
- Reverse ASIN lookups.
How much does it cost?
Basic functions, including brand gate checker, are free.
Our Opinion
Since it is free, it makes absolute sense to use the tool!
While you are at it, it’s also well worth having a look at some of the other Helium10 tools. Powerful in many aspects, these tools can empower your FBA business as well as any total management tool.
The AmazonSEOConsultant Verdict: 9/10
We have reviewed Helium10 in more detail here, so feel free to check it out t/o learn more about what you could do with the tool.
Best Amazon Reimbursement Tools
Errors happen, even with the biggest online retailer on the planet. Whether it is due to stocking issues with Amazon, delivery issues with couriers, or some other human errors along the way, mistakes can, do and will crop up. If you are not going to keep tabs on them, it is unlikely anyone else will.
Recent Amazon Terms of Service changes have phased automated refund requests out. We have shortlisted the following tools as ones that automatically check if any reimbursements are due. These tools only monitor the dues and notify you of them, without violating the latest ToS by auto-initiating reimbursements.
1. Refunds Manager
- AmazonSEOConsultant Top Recommendation!
Refunds Manager does pretty much what the name suggests. For instance, it takes all the hassle out of claiming refunds. It is the only product on the market that covers 19 possible scenarios that could lead to refunds being required. Additionally, after signing up, it took just over 2 days for them to bring back our first refund – impressive!
The tool is trusted by 5000+ Amazon sellers and, as previously mentioned, all refund claims are submitted manually, keeping you in line with Amazon TOS.
What is included?
- Searching for misapplied fees, unclaimed refunds and more.
- Full refund management.
How much does it cost?
No refund no fee! If Refund Manager brings you a refund, they charge a flat 25% commission, which means you get 75% of the money you would never have got back otherwise!
Our Opinion
It’s a no brainer. The payment scheme is what really sets Refunds Manager apart, literally forcing our hand to include it among the best Amazon sellers tools. It, quite literally, takes all the hassle out of claiming refunds and practically makes you money. If you are in the UK, Germany, France, Spain or Italy, your marketplace is covered. Click the button below to know more.
The AmazonSEOConsultant Verdict: 10/10
Learn more about Refunds Manager by reading our full Refunds Manager review.
2. FBA Auditor
- AmazonSEOConsultant Top Recommendation!
FBA Auditor is another great refund tool that covers exactly the same processes and methods as Refund Manager. The only difference – they cover the US marketplace. So this is the tool for you if you are based in the USA.
What is included?
- Searching for misapplied fees, unclaimed refunds and more.
- Full refund management.
How much does it cost?
No win no fee! 25% of the refund amount is taken as a commission should they bring you any refunds.
Our opinion
Another no brainer! If you are in the US and an Amazon seller, FBA Auditor can bring in money that you would otherwise miss out on. It doesn’t cost anything to get started – it’s a total win if you ask me!
The AmazonSEOConsultant Verdict: 10/10
To learn more about FBA Auditor, take the time out to have a look through our FBA Auditor review.
3. AmzRefund
AmzRefund is somewhat of a ‘new kid on the block’ as far as FBA sotwares that deal with Amazon refunds go.
It’s a simple, neat and clean service that, just by being intuitive, claims some brownie points (trust me, I can name a dozen Amz tools that are unnecessarily complicated). Here’s what you need to do to find out how much money Amazon owes you: Visit AmzRefund website from the button below, sign up for a free account, provide a few details and wait for them to generate a report.
Once your Amazon refunds report is generated, you can access it by paying a flat fee (8% of the total estimated refunds amount). The entire process is semi-automated and plays by Amazon’s rules.
What is included?
- Across the board FBA refunds calculator
- Covers refund estimations for lost/damaged inventory
- Auto-generated templates that can be forwarded to Amazon
How much does it cost?
It’s free. AmzRefund doesn’t cost any money upfront. You’ll need to pay 8% of the eligible refund amount to download the report.
Our Opinion
I like AmzRefun because it’s incredibly effortless. Even if you don’t know the first thing about claiming refunds from Amazon, you can complete the whole process in about an hour. Just repeat this every few weeks and you’ll have tied all refund-related loose ends. As I’ve always said, the best Amazon FBA tools set themselves apart by being feature-rich while being easy to use. This one definitely fits that bill.
The AmazonSEOConsultant Verdict: 8/10
4. Refund Retriever
- Refund Retriever is useful for every business that sends out shipments.
Having to deal with shipping partners is probably the least favourite part of being in business for many, many Amazon sellers. Even the best Amazon seller tools can’t save you from everyday phone calls, the automated customer service mixtape and the frustration that comes with knowing you’re not getting what you paid for.
Refund Retriever is a shipping (mis)management solution that takes care of all of these headaches for you.
Let me be clear about what Refund Retriever really is. It’s a shipping tool that looks after your shipments. It isn’t specific to Amazon and FBA sellers don’t have much use for it.
Here’s what Refund Retriever does: Once you give it access to your shipping portals, it tracks and manages every single shipment. If there are delays, missed connections, wrong forwardings, duplicate billing instances or any other issues, it logs them into your dashboard and works with the shipping company to claim reimbursements. The money is routed directly to your bank account after Refund Retriever deducts its commissions.
Important: Refund Retriever works only for UPS and FedEx shipments. I’m hoping they would roll out support for USPS soon (the favourite slow-speed carrier for many Amazon FBA sellers).
What is included?
- 24×7 shipping support
- Works in the background. Just sign up, connect your UPS/FedEx accounts and forget.
- Covers nearly every shipping mismanagement scenario
How much does it cost?
Refund Retriever doesn’t cost anything to get started. As and when your shipment orders are due for a refund, it automatically takes its share out and passes the rest on to you. The commissions are tiered based on shipment volume and value (not revenue). Here’s how it goes: 50% for <$250,000; 45% for $250,000 to $500,000; 40% for $500,000 to $1,000,000. For shipping volumes over $1 million, they provide custom quotes.
Our Opinion
Since Refund Retriever is not a speciality Amazon seller tool, I’ll hold myself back from giving a full 10. But it’s a nice service and if you’re sending out tons of products every week, it can save you some serious money.
The AmazonSEOConsultant Verdict: 7/10
Top Amazon FBA Pricing Tools
Pricing is difficult. Go too high and all those projections you have chalked up become daydreams. Sink too low and your profit margins become thinner than thin air. Pricing products is part science, part art and part experience. It's easy to get wrong - and this where these a good Amazon pricing tool comes in to help you stay on the right side of market trends.
4. Feedvisor
Feedvisor is not just any budget tool. Powered by some serious cutting-edge tech and algo-driven AI, it’s a fully-fledged, futuristic pricing optimizer.
In essence, Feedvisor’s repricing AI is running a constant analysis of your competitive landscape 24 hours a day, 365 days a year. When it has collected a full picture of your competitors, it will strike a constant balance between the number of orders, sales prices and market demand to apply the best price to your products.
Feedvisor is a really serious tool that is intended for FBA experts bringing in big figures. In fact, it is powered by the same science that drives the pricing for a series of Fortune 500 companies.
How much does it cost?
The amount you will pay depends on the number of prices Feedvisor will be monitoring and adjusting. At the starter end, expect your monthly bill to be around $1,000, rising to $2,500+ for larger numbers of listings.
Our Opinion
This is as close to outright magic as you are going to find in an FBA tool.
Is it going to bolster profits, as well as keep you agile in a frantic marketplace? Yes!
Is it going to cost you a small fortune each month? Also yes!
If it seems lightyears ahead of where your FBA business is right now (and all you’re looking for is a simple Amazon pricing tool), then come back when the cash flow is looking a little stronger. Yet if it is something that is not totally out of the question now, I would urge you strongly to talk to the team at Feedvisor. They could bring back a lot more than you are going to be paying out.
The AmazonSEOConsultant Verdict: 9/10
To read more about what we thought about our time spent with Feedvisor, check out our review.
5. RepricerExpress
RepricerExpress is a decent, standalone pricing tool for all Amazon sellers.
In a nutshell, it collects all your listings and pushes for more Buy Box wins wherever and whenever possible. You get the option of setting up specific rules and strategies to avoid competing against certain sellers or limit the rise/fall percentages for individual products. The most appealing part of their offerings is that they employ seller-specific strategies. So, MFN sellers don’t need to live by FBA rules and vice versa.
What They Offer:
- Dynamic repricing solutions
- Covers 8 Amazon marketplaces: US, UK, Canada, Germany, France, Italy, Spain and Japan
- Time-bound repricing rules to optimize profit margins
- Shipping support for sellers who ship from multiple locations
How much does it cost?
RepriceExpress pricing plans start at £39 (~$51) per month for 2,500 listings. The pricing is fair in my judgment and covers the needs of most Amazon sellers. At the higher end of the spectrum, RepricerExpress will cost you £169 (~$222) per month, letting you reprice up to 50,000 products. Each plan comes with a fully-functional 15-day trial.
Our Opinion
RepriceExpress does what it says and is fairly priced. The whole set up takes about half an hour to come alive and thereafter it’s all automated. RepricerExpress, unlike some FBA pricing tools out there, is fully compliant with Amazon ToS. If you’re satisfied with what they bring on board during the free trial, you may consider buying a suitable plan. One thing’s for sure – if you’re serious about selling on Amazon, RepricerExpress does pay for itself in no time.
The AmazonSEOConsultant Verdict: 7/10
6. Price Checker 2
Price Checker 2 is a simple, real-time updated FBA tool developed by Daily Source Tools. Thousands of FBA sellers can relate to the struggle that is finding the best products for FBA. Striking that sweet balance between pricing, sourcing, quality, competition and SEO is a really tough gig. By using Price Checker 2, you can speed it up just a little.
Here’s what Price Checker 2.0 does: You upload a list of wholesale products that your suppliers can work with and instantly pit it against products that are being sold on Amazon. Price Checker 2 gives you a detailed analysis of price movements, shelf movements, multipack status, seller type and Buy Box opportunities.
What is included?
- A robust input system that handles XSL and CSV files
- Downloadable analysis
- Adjustable currency parameters
- FBA profit calculator that accounts for shipping
- Works with Amazon’s US, UK and European marketplaces
How much does it cost?
Price Checker 2 gives one free trial run. You can run a set of products through its systems once. To unlock unlimited runs and pro features, you will need to get in on their monthly subscription (currently sitting at $82 per month).
Our Opinion
Price Checker has been around for a long time. We haven’t really felt the need to use it so far for our products/clients – but we will definitely giving it a go when we get a chance. It reportedly handles 18,000 products per hour, which is pretty impressive at first glance. At this speed, an average Amazon FBA seller can expect to get the analysis pretty much instantly. If you’re willing to look past their tired and chunky website, this FBA tool can potentially discover good FBA product gaps for you.
The AmazonSEOConsultant Verdict: 7/10
7. Informed.co (Formerly AppEagle)
Informed.co is nearly identical with RepricerExpress in the way it’s presented.
It offers all the standard features you’d expect from an Amazon repricing software: a wide range of rules, ability to exclude certain sellers (including Amazon), Buy Box wins and profit optimisation.
With Informed.co, you don’t just reprice your products to clock more Buy Box wins and sales, you maintain the minimum profit margins that you specify for every single sale. There’s an added feature to automate all repricing rules to make sure that you achieve a pre-set monthly sales goal.
What They Offer:
- Real-time repricing
- Available for all seller types
- Unique ‘Get the Buy Box’ setting
- Available for Amazon’s US, Canada, Mexico and Europe marketplaces
- Covers up to 50,000 listings
- API integrations to work with other seller tools
How much does it cost?
The Starter Plan – at $79 a month – offers very limited features. You will probably need the Growth Plan to get the best out of Informed.co. It comes at $199 per month, and unlocks all marketplaces, along with Buy Box features. The Pro Plan, priced at $499 per month, brings on board all features including Walmart repricing, eBay repricing and sales velocity algorithm.
Our Opinion
Informed.co is a good repricer solution for full-time Amazon sellers. The price can be an issue, especially during the early stages of your Amazon business. As was the case with other repricing solutions, Informed.co does pay for itself if you’ve got the right strategy and the right products.
The AmazonSEOConsultant Verdict: 7/10
Top Email Automation Tools and Software for Amazon Sellers
Email is likely to be your primary means of communication with those all important customers. It is also going to be the only place you have to rectify order issues, seek feedback and drive repeat sales.
It really does pay to have a good Amazon email marketing tool in your kit. CashCowPro is the only one of the total management solutions above that has this built-in. If you would like a dedicated tool instead, consider one of the following:
1. Quantify Ninja
Quantify Ninja gives everything you would expect from an auto-emailing tool. What’s more impressive is that they have some of the best targeting tools in the business.
For instance, you can create rules that exclude certain people from review requests, or pick out just the people who have left feedback for review requests. Furthermore, you can break your customer lists by marketplaces and bulk send emails in their preferred languages. Pretty neat!
How much does it cost?
Price is what really makes Quantify Ninja stand out. Similar Amazon email marketing software will cost you anywhere from $25-$500 monthly, depending on the number of emails you send. On the other hand, Quantify Ninja will cost you $35 a month, whether you send 10 or 10,000 emails.
Our Opinion
Lined up against similar tools, Quantify Ninja offers virtually the same function at what is potentially a fraction of the price. A ton of features, seamless integration, easy templates and much more at a really reasonable price point – there’s no reason to not have Quantify Ninja on your side!
The AmazonSEOConsultant Verdict: 9/10
Learn more about how Quantify Ninja can help grow your business in our complete review!
2. Jump Send
Jump Send is a feature-rich, more expensive equivalent of Quantify Ninja.
Reviews are an important (albeit indirect) ranking factor for Amazon products. The relationship between organic rankings and reviews may be more complicated than we think, but the math is simple – you need better reviews, you need more reviews. Jump Send automates the entire review generation process with intuitive, easy to roll out email rules and templates that can keep you in touch with your customers.
You can keep the customer posted with order confirmations, shipping updates and delivery confirmations over and above what Amazon does.
I have seen Jump Send primarily as an email automation software for Amazon sellers. They do offer a few marketing and launching services that are mainly based on discounted giveaways. I have already discussed why discounted giveaways don’t really move the organic rankings needle, and so, I’ll keep myself from commenting on this part of Jump Send’s overall service.
What is included?
- Unlimited emails
- Complete automation
- Inventory protection
- Coupon support
- Analytics reporting
How much does it cost?
Jump Send has 4 pricing tiers that Amazon sellers can choose based on their requirements: $29 per month (3 products), $59 per month (10 products), $99 per month (25 products) and $199 per month (100 products). Each plan comes with identical features, except the product limits. There’s a 3-day free trial available with each plan, and you can save more by switching to annual plans.
Our Opinion
Barring their marketing services – as a standalone email automation tool – Jump Send is quite effective. I’d have loved to see prices at par with Quantify Ninja’s. Their analytics dashboard gives great insights into how your review generation efforts are working. If you can afford to spend up to $100 per month on what essentially is a set up and forget system, Jump Send could be worth a try.
The AmazonSEOConsultant Verdict: 7/10
Best Amazon FBA Tools to Deal with Tax Paperwork
Ah! Tax returns. it's unlikely to be your favourite part of being an FBA business owner.
Cumbersome, tedious, annoying, confusing, time-consuming and frustrating - preparing FBA paperwork for tax filing is often one, more or all of these. So, tools that take care of this for you are always more than welcome.
1. Avalara
Avalara considers the FBA seller experience and makes it simple for you to file tax returns quickly and simply. The tool syncs with your Amazon control panel and pulls out all your transactions.
If you visit Avalara, you will notice that you can drop a menu that allows you to stipulate a location. By doing so, Avalara tags your transactions with the appropriate tax types. For example, state-specific sales taxes in the US and VAT in Europe.
How much does it cost?
Avalara comes at a flat rate of $20 per month – a much lower price point than other alternatives.
Our Opinion
At such a low cost, using Avalara shouldn’t be a tough decision to make. You can quickly kiss goodbye to hours of struggling to keep paperwork in order and having to go back through transaction histories.
The AmazonSEOConsultant Verdict: 9/10
2. SimplyVAT
If you sell on Amazon’s UK, France, Germany, Italy or Spain marketplace, you will need to pay VAT.
SimplyVAT makes all the VAT related calculations a breeze, unifying and standardising an otherwise scattered, confusing and lengthy process.
With this tool, you can register your business for VAT for a one-time fee, and subscribe to their more premium packages to have them file VAT returns on your behalf each year.
What is included?
- VAT registration service for international sellers.
- VAT returns submission.
How much does it cost?
Setting you up with a VAT registration number costs a one-off $470, then each annual VAT return costs $240.
Our Opinion
VAT compliance is a necessity and something that is policed tightly across Europe. SimplyVAT makes the process as simple as possible with an intuitive set-up and a superb support team with an incredible eye for detail.
If you need to register for VAT or you’re already filing VAT returns, we couldn’t recommend SimplyVAT more highly to you!
The AmazonSEOConsultant Verdict: 8/10
To learn more about how SimplyVAT makes filing VAT returns simple, read our complete review here!
Best Amazon Inventory Trackers
Keeping an appropriate inventory is the key to making sure you are making money tomorrow as well as today. Inventory management via a central portal isn't a luxury - it's a need for every Amazon business that clocks a decent sales volume each month. If you're looking for Amazon stock tracker software and similar tools to help you out in this regard, here are our suggestions:
1. Teikametrics
Teikametrics is designed to help you manage your stock investment and find new sales opportunities and track profitability.
From a quick glance at pricing, you probably realise there is more to Teika than just inventory control. While that is true, we have decided to list it in this segment simply because their inventory management tool is incredibly powerful.
Its smart trackers project the sales to tell you with good-enough accuracy which products you need to stock up on. This saves you the hassle of wasting money on products that will take an age before moving off the shelf.
Teika is a much more elegant solution to large scale inventory management through Seller Central.
What is included?
- FBA overview dashboard.
- Opportunities forecasting and tracking.
- Profit analysis tools.
- iRefunds recovery.
How much does it cost?
Teika’s toolkit is not cheap. You can start at around $499 per month, stepping up to $990 and then again to $2,499 depending on the number of products you handle. However, if you are moving products in large numbers, you will have to go a long way to find a tool that is as user-friendly and optimized to save you money.
Our Opinion
It is not a tool for small time FBA sellers. Don’t get me wrong – if you want to edge your competition out and enter the big league, you should settle for nothing less than the best Amazon tools, and Teika is definitely right up there. If you’re already turning large volumes over, the value it brings to the mix makes complete sense.
You can consolidate its features with some other tools to take some sting out of its price.
The AmazonSEOConsultant Verdict: 9/10
2. Shopkeeper
We have already talked about my fondness for Shopkeeper when we touched on how useful it was in the Profit Tracking section of this list. Yet it warrants another mention owing to how impressive the Shopkeeper inventory tracking tools are.
With a quick glance, you can see the numbers of products in stock, as well as a projection of how long they will last for based on historical sales data.
The overall profit tracking tools tie neatly into inventory tracking, giving you figures that would be obtained should you sell all your stock today. In-depth, comprehensive and cost-effective – Shopkeeper ticks most boxes, if not all.
What is included?
- Profit tracking.
- Detailed business dashboard (including all important metrics).
- Hijacker alerts.
- Inventory management tools, including unit numbers, value and projected timescales inventory will cover.
- Great looking app.
How much does it cost?
Inventory tracking cannot be bought alone, so the same pricing structure mentioned earlier still applies.
Have a look at the free trial and see if the inventory tracking tools might work for you.
Our opinion
Lovely interface, impressive tools and a competitive price, especially if you can combine all of its built-in tools for complete, end-to-end functionality.
The AmazonSEOConsultant Verdict: 9/10
Learn more about Shopkeeper and how it may be the ideal tool for boosting your profits in our Shopkeeper review.
3. Restock Pro
Restock Pro is a useful Amazon inventory management tool. If you are just starting out with the whole automated inventory management thing, Restock Pro can be a good way of familiarising yourself with the process.
Both the inventory management tools mentioned earlier are slightly more advanced than Restock Pro when it comes to overall inventory optimisation. That said, I must mention here that Restock Pro brings on board some unique FBA forecasting algorithm that’s many Amazon sellers use regularly.
You may face certainly accessibility problems because they don’t offer a dedicated mobile solution (the last we checked). The entire suite offers you a seamlessly built inventory tracking and management portal, sales forecasting algorithm and admin facilities like barcode scanning, shipping stickers and analytics.
What’s actually unique to Restock Pro is their supplier portal. It allows you to stay on top of every purchase order, letting you know exactly where there’s room to cut some costs. In addition, Restock Pro offers you a dynamic kitting facility through which you can hope to win more buy boxes for your products.
What is included?
- Real-time alerts
- Total inventory management and optimisation
- Supplier management
- Kitting
- Shipping stickers design and printing
- Sales forecasting
- Analytics reporting
How much does it cost?
Restock Pro is slightly less expensive than the previous FBA inventory management tools we discussed. For up to 1,000; 2,500 and 7,500 FBA orders, the suite costs $99.99, $139.99 and $249.99 respectively (per month). For up to 20,000 orders, the monthly fee shoots up to $349.99. For even higher ends, they do provide custom pricing quotes.
Our Opinion
Restock Pro is a good FBA inventory tracking tool if you don’t want to go full-steam into advanced analytics and AI-driven dynamic pricing. It’s still a little expensive, though. So, weight its benefits against the costs before you subscribe. The good news is, they do provide a free trial.
The AmazonSEOConsultant Verdict: 7/10
Best Amazon Seller Softwares to Manage Multi-Channel Selling and Fulfilment
It doesn't matter how many really good Amazon FBA tools you have in your kit, you'll still always be at Amazon's mercy.
A good way to mitigate that risk is to diversify your sales channels. I know that many of you already sell on platforms like eBay and Shopify. Here are a couple of multi-channel sales and fulfilment softwares that help you combine them all with your Seller Central/Vendor Central account. A few of the tools we've discussed in other categories do offer the same services, too. So, make your choice based on relative pros and cons.
1. SellerActive
Seller Active brand themselves as a repricing solution. But the reason I have decided to file this in a separate multi-channel sales and fulfilment category is simple – it’s what they are really good at.
We have already seen a handful of FBA inventory management tools that take complete control of your Seller account. SellerActive goes a step beyond and brings all other sales channels under one roof.
It has some of the best integration portfolios for any top Amazon seller software. You can integrate every major platform – from Amazon to Walmart and Shopify to eBay – into their dashboard. It also allows you to connect your audit accounts (QuickBooks) and your shipping accounts (ShipWorks). Overall, it’s a wonderful experience, especially if you want to keep tabs on multiple channels in one view.
With these integrations, you can cross-optimize orders and inventory, manage suppliers, track products, forecast sales and reprise products to improve the buy box performance.
What is included?
- Wide integration options
- Intuitive, easy to use
- Ideal for cross-channel forecasting
- Includes frills like kitting, repricing and reorder management (for a fee)
How much does it cost?
The starter slab is pretty much useless for any serious Amazon seller. At $79 a month, it can handles sales volume lower than $5,000. You can upgrade to $179 and $299 plans (per month) for sales volumes up to $25,000 and $100,000 respectively.
SellerActive pro pricing plans start at $499 per month and go all the way up to $899 per month. These can handles sales volumes higher than $250,000.
Our Opinion
SellerActive is one of the best Amazon FBA tools when it comes to laying down various integrations to smoothen every aspect of your FBA business. At the present price point though, I would have expected them to include standard features like repricing into the cost (instead of keeping them as paid add-ons).
The AmazonSEOConsultant Verdict: 7/10
2. JoeLister
Sounds like Craigslist – at least that was my first impression.
Here’s ALL you need to know about JoeLister – it’s a very targeted cross-channel fulfilment FBA tool that connects your eBay account with your Amazon FBA account. So, all the inventory that’s in your FBA account appears automatically in your eBay shop. When someone places an order on eBay, it automatically passes it over to Amazon: you don’t have to lift a finger.
It was super easy to get started. While we haven’t actually crossed inventory to eBay, I’m guessing it’s a straightforward, click-and-forget process.
What is included?
- Fully automated import and fulfilment
- Ability to link your Amazon and eBay accounts for 4 marketplaces – US, UK, Canada and Germany
- Reliable customer service
How much does it cost?
JoeLister offers five pricing slabs. The basic plan starts at just $25 per month (supports up 100 listings). You can then move upwards to $49, $79, $149 per month to handle 250, 500 and 2,500 listings respectively. The pro plan costs you $349 per month, allowing you to handle unlimited listings. Each plan comes with a free 14-day trial.
Our Opinion
As I said earlier, JoeLister serves one and only one purpose – integrate Amazon and eBay. It doesn’t support Shopify or Walmart, which is a real bummer in my opinion. You can always use SellerActive to manage those channels. The best part is the relatively cheap pricing. However, be careful when you auto-publish Amazon listings on eBay – it can potentially mess up the formatting. The best Amazon SEO practices don’t necessarily apply to other channels, and hence you may have to put in additional efforts to keep your eBay listings SEO-streamlined.
The AmazonSEOConsultant Verdict: 6/10
Top Tools to Help Avoid Amazon Suspension or Get Reinstated
As an FBA seller, you know that a suspended listing - worse yet, a suspended account - can bring your business to a painful, grinding halt. Here are a couple of tools that will help you steer clear of this fate and address it if the worst comes to pass.
1. Bindwise
Bindwise does not market itself as a ‘suspension avoidance’ tool, but we have slotted it into this category as that is exactly what a lot of their tools will do for you anyway.
Bindwise is very good at letting you know about potential problems with your account, whether these are unresolved customer issues, dissatisfaction rates, ToS violations and so forth. Moreover, it goes one step further than Amazon does by notifying you, should one of your listings be pulled.
What is included?
- 24×7 Hijacker monitoring.
- Listing defect detection.
- Feedback and review monitoring.
How much does it cost?
Bindwise offers a free plan which operates 7 days out of any month. However, the paid plan is just $19 per month and operates all the time, sending you up to 100 alerts a day.
A free trial with all features is available if you want to give the paid tool a try.
Our Opinion
Prevention is much better and a heck of a lot less costly than the cure. Even if the free version of this tool sits alongside your other FBA apps, it is worth having for the additional assurance that you are not going to miss something that might result in losing a listing, or worse.
The AmazonSEOConsultant Verdict: 9/10
2. eGrowth Partners
eGrowth Partners is part founded by Cynthia G Stine, author of some top-selling Amazon guides and support books. Her company can help you become reinstated on Amazon if one or more of your listings and/or your seller account are flagged or suspended.
eGrowth Partners have a consultation with you prior to commencing with your case. They’ve got a detailed analysis procedure that works out what has occurred and what the best way to appeal to Amazon to rectify the issue will be. It is not a cheap service, but it is by far the best in the world, underpinned by an experience like none other.
If you want to get your business back on track, you need to ask yourself if you can afford NOT to seek eGrowth Partners’ expert help and support.
How much does it cost?
eGrowth Partners will give you a FREE 15-minute consultation to see if they can help in principle. From there you can expect to pay around $750 to get your case moving. Expect a total bill of somewhere around $2,000, before any legal costs, to get your business up and running again.
Our Opinion
If you’ve had your account or listing suspended, then you are firmly ‘up the creek without a paddle‘. We would recommend pulling out all the stops to get back in control. There is a chance your livelihood depends on it – a scenario that calls for leaving no stone unturned. In that case, going with the best in the business should be the only plan of action for you.
The AmazonSEOConsultant Verdict: 9/10
3. Amazon Sellers’ Lawyer
This is a bit of unsual entry on this Amazon seller softwares’ list. This is not a tool – it’s more of a service.
C.J. Rosenbaum holds enough clout in the world of Amazon sellers for one reason – his law firm broke new grounds. He has established himself as an authority figure when it comes to Amazon laws, ToS and suspensions (as the many books he writes on the subject testify).
Amazon Sellers’ Lawyer helps sellers reinstate brands and listings through close case-by-case inspection of the matter.
What They Offer:
- Reinstatement of products and accounts
- Challenging suspensions
- Dealing with intellectual property disputes
- Legal defence against undue buyer complaints
How much does it cost?
Quite obviously, we can’t say how much their services will cost you. You’ll need to get in touch with their team to discuss the merits of your case.
Our Opinion
(Thankfully), none of our clients have been in a situation where legal actions are the only way forward. From what I’ve heard, Amazon Sellers’ Lawyer does have a good success rate as far as account suspensions go. If you have used their services, do feel free to drop us a line.
The AmazonSEOConsultant Verdict: N/A
Top Tools to Help You Source Products from China
The Chinese manufacturing market is huge. No, wait - 'huge' doesn't even begin to describe the might the Chinese wield in this regard. With the size comes confusion.
Sure, you can dig into AliBaba and start searching for manufacturers yourself, but that alone could be a full-time job for just one product. Even the best Amazon product research tool will fall short when it comes to anticipating last mile hurdles, unexpected manufacturing setbacks and general anxiety that surrounds international trade.
If you are serious about finding quality products from China, we recommend looking at the following resources that rely on local expertise and contacts.
1. ImportDojo
ImportDojo eliminates a huge amount of legwork from locating good factories in China. Essentially, they take your requirements, then go out into the Chinese market and find an existing product that is suitable.
Now, if you are shopping entirely on price, you might be disappointed. The companies they find are not always the lowest priced, but they are going to provide exceptional service.
To consider ImportDojo just a product sourcing company won’t be fair. As a member of the site, you will have access to a whole host of Amazon, and other marketplaces, selling strategies that span everything from sourcing to supporting your customers.
How much does it cost?
Prices begin at $169 per product sourced, or $249 if you are looking for someone who will develop your idea. Full sourcing packages, including everything from design through to delivery, start at around $750. Monthly agreements, usually involving big sellers who are looking for 10+ products a month, tip the scales at $2,990.
Our Opinion
You can kiss goodbye to weeks and months trying to work out who the best manufacturers are to deal with in China. That’s not it – getting over the communication barriers and bridging the timezone gaps can put your determination to the test.
Ask yourself how quickly you can make $169, now ask yourself how long it is going to take to source products in China. Now, triple that last figure – and you will know why ImportDojo is on this list. Trust us – we wish we had known about this before we started sourcing products from China!
The AmazonSEOConsultant Verdict: 7/10
2. Sourcing Summit
- Note: Sourcing Summit is more of a networking/training program than a tool.
Being upfront here, Sourcing Summit is not for beginners. In fact, it is not even an intermediate resource! This is a service for people who are looking to set up significant import channels from China and need the expertise to support that decision.
When you work with Sourcing Summit, you need your passport on hand, as you will be making a field trip to China with some serious sellers. Hundreds of people apparently apply to go on one of their mastermind-led sourcing trips, but only 30 are selected to go each time. There is also an application process that makes sure your business is at a level that could truly benefit from the information.
How much does it cost?
Networking with the bigwigs of international trade, staying at 5-star hotels and resorts and working with mega-volume sellers and manufacturers will – as you can guess – cost you serious money. We aren’t surprised that Sourcing Summit flaunts the heftiest price tag on our list.
The trip generally comes to a cool $6,000, but you can pay in instalments, with $1,997 needed up front and the rest paid before you leave.
Our Opinion
Well, it does not get much more serious than this! But, if you are looking for expert advice from the people behind the biggest Amazon brands, this is your ticket.
It’s hard to put an overall grade on this, but assuming it is at your level and you are ready for what it could bring to your business, then it could be a game changer for you.
The AmazonSEOConsultant Verdict: 9/10
To read more about what the Sourcing Summit experience is like and how you can benefit from it, check out our Sourcing Summit review.
High Quality Product Photos and Videos for Amazon Listings: Best Tools and Services
They say a picture speaks a thousand words and with poor quality photos, those negative words could be causing your traffic to move promptly along. Here are a few tools that you can use to equip your Amazon product listings with photos and videos to help you close more customers.
1. Asteroid Aim
Asteroid Aim provides some great photography options for your products. They are not just generic photographers who are having a .shot at doing Amazon stuff, they are dedicated to taking great shots that deliver the results you are looking for.
Moreover, their packages are much less expensive than comparable services from professional photographers. All packages include lifestyle shots – definite conversion boosters – with more options around other image types thrown in.
What is included?
- 4 white background shots.
- 3 lifestyle shots.
How much does it cost?
$899 per product, including free return shipping.
Our Opinion
Great service. Simple and fully compliant with Amazon guidelines. It is costly – no doubt – but you might potentially be losing more money thanks to images that hamper sales. Of course, you will need more detailed, systematic split testing to decide whether this level of investment makes sense for your business.
The AmazonSEOConsultant Verdict: 9/10
Our Asteroid Aim review can help you to learn more about Asteroid Aim’s offerings and whether they’re right for you.
2. GenVideo
- AmazonSEOConsultant Top Recommendation!
GenVideo is a well-and-truly genius level service!
It combines product imagery with everyone’s favourite marketing strategy – influencers. Talk to them, they will help you choose an influencer for your product and have them create a video that you can use in your listings and, should you wish, across other store types and media outlets.
Furthermore, GenVideo will actually implement your video too, so there is no need to roll your sleeves up and try to get technical.
I would expect a lot of similar services to pop up soon, but GenVideo already has the first-mover advantage, in addition to their already near-perfect services.
What is included?
- Stock videos syndiated to Amazon.
- Email, phone and account manager support (depending on account level).
- Custom video creation and syndication.
How much does it cost?
The basic membership is free and gets you elementary video features with some level of customer support. However, as you move up through the packages, you unlock access to greater numbers of videos, better support and closed captioning services, as well.
Fully customised videos run up to around $300-$500 and include thorough consultations with the creative team at GenVideo.
Our Opinion
If you are all for innovation as an FBA seller, then look no further. This is guaranteed to make your listings stand out and can be used to support marketing across virtually unlimited platforms. It’s no secret that customers love videos – and GenVideo gives you a good shot at making that count in your favour.
The AmazonSEOConsultant Verdict: 10/10
To read more about why we love Gen.Video so much, check out our review on the service!
3. Clipping Path India
In a world that has high-resolution cameras in everyone’s pockets, you might be tempted to want to photograph your products yourself. However, unless you have got some PhotoShop skills, you’re going to end up with shabby images that will cost you sales.
Clipping Path India offers a range of photo manipulation services that will turn good photography into great, Amazon quality photography. It is cheap, the turnaround times are prompt and the team are always willing to listen to exactly what you want done.
What is included?
- Clipping path/background removal.
- Advanced photoshop masks.
- Manipulation.
- Retouching/airbrushing.
- Image conversions.
How much does it cost?
Prices start from $0.49 per image edited and you would be hard pushed to spend more than a few dollars, even if you needed something complex.
Our Opinion
It seems foolish not to have these guys bookmarked as a part of your essential FBA toolkit. Sure, you could spend a day looking for talented freelancers – but I doubt you’ll ever come across a service that combines quality, affordability and promptness better than Clipping Path India.
The AmazonSEOConsultant Verdict: 10/10
Best Software for Amazon Competitor Research
Spying on what your competitors are doing certainly isn't going to break any of Amazon's ToS. Here are a few tools to give you little sneak peeks into what your competitors have been up to:
1. FosterFBA
FosterFBA (previously known as AMZFoster) is an interesting tool. By their own admission, they specialise in extracting keywords from competitor listings. How they do it isn’t quite clear to us – nor it is to other market research experts we discussed this with.
It should be safe to assume they have found a way of pulling the data they need. Fair warning, though – you just can’t tell how sustainable such tactics are, given Amazon’s track record.
With FosterFBA, you get a tool that allows you to optimize your listings, stand out amongst your competitors and watch what those competitors are doing on a day to day basis.
If you are not sure about how accurate the terms might be, then use the free search offer on their site to return the results from one of your ASINs – and prepare to be surprised!
Beyond pulling out these search terms, you can use FosterFBA’s Listing Optimization services that will see your listings rewritten, factoring in all the information gleaned from your searches.
What is included?
- Competitor search term extraction.
- Top competitor keyword analysis.
- Most converting competitor keywords (money keywords).
- Actual competitor PPC keyword analysis.
- Detailed competitor comparison report.
- Listing optimization service.
How much does it cost?
The most basic package starts at $15, but only allows the analysis for one ASIN. You start to unlock more features and more ASINs at the ‘Booster’ level at $99, which will give you 3 ASINs and some more features. Things get more serious at the Elite level, with 5 ASINs covered at $299 (with PPC keyword analysis to boot).
Move up to the ‘Crown’ package at $999 and you will unlock every tool and the knowledge to extract unlimited ASIN search terms.
Again, listing optimization is on another sliding scale, starting from $49 for a listing that includes 1 ASIN and competitor backend search terms, all the way up to the ‘Supreme’ service that offers a comprehensive rewrite covering all competitor information and unlimited revisions.
Our Opinion
If you’re struggling and want an enormous boost to your FBA efforts, then get your wallet out and make it happen! FosterFBA certainly seems capable of delivering, given their fairly wide base of happy customers.
The AmazonSEOConsultant Verdict: 8/10
Not sure whether to sign up yet? Our FosterFBA review provides a ton more detail. If you’re already sure, check out their site with the link below:
Top Amazon Product Inspection Solutions
There is nothing that quite matches 'boots on the ground' when you are looking to make sure that the products and companies you're working with are fit for purpose. These services will help you achieve exactly that:
1. Asia Inspection
Asia Inspection’s services are far broader than what most Amazon sellers would require. Nonetheless, it’s reassuring to know you’re working with a company that can deliver a world-class inspection service.
Whether you’re looking to make sure the product you have selected is up to manufacturing standards, or you would like to know that the production is being handled ethically and safely, then Asia Inspection is for you.
What is included?
- Pre-shipment inspections.
- Production monitoring.
- During production checks.
- Initial production checks.
- Container loading checks.
How much does it cost?
Product inspections start at $309 per day. The fixed pricing scheme means that you won’t pay anything more than the quoted price.
Our Opinion
If you want peace of mind that your product is being manufactured properly and with the right set of ethical principles behind it, then you are in the right place. Asia Inspection has a host of happy customers and will work closely with you to make sure you are happy with what you are importing.
They are a more costly option than some, but they really dig deep into the product and the working environment.
The AmazonSEOConsultant Verdict: 7/10
2. Effition Inspection
Effition Inspection offers a similar inspection program to Asia Inspection, but at significantly lower price points.
You could be forgiven for assuming the service is not going to be as good, but you would be wrong! In fact, if there is a difference, it boils down to just how ‘polished’ the presentation is. If you can see beyond some of the lapses in perfect English and slightly clunky web design, then you have found yourself a solid inspection service.
They have a friendly and prompt team and boast offices across mainland China, meaning there is never any additional travel costs to add onto your bill.
What is included?
- Pre-shipment inspections.
- Production monitoring.
- During production checks.
- Initial production checks.
- Container loading checks.
How much does it cost?
$100 per inspector per day.
Our opinion
At a significantly lower cost than alternatives, Effition Inspection seems like a service that’s well worth the cost, especially when you understand what substandard stock can do to your FBA business.
The AmazonSEOConsultant Verdict: 7/10
Best Customer Service/Help Desk Solutions
1. SellerDesk
SellerDesk is a great piece of ticket management software that helps you to avoid suspensions and make your customer service run more efficiently. It comes with functions such as notifications when somebody else is already working on a ticket, the ability to unsend messages and to set reminders to make sure a call or email is never missed again. We found this to be a super handy way to manage your customer service processes, suitable for both small companies and larger businesses.
What is included?
- Agent permissions to control what agents can view
- Variety of automation features to cut down on unnecessary work and allow routine queries to handle themselves
- Clean, functional UX
- Variety of QoL features.
How much does it cost?
It’s currently free while it’s in Beta, but the final release will have packages between $15 and $55 per month based on the number of agents you have, but this comes with a 15-day free trial too.
Our Opinion:
At such a low price, SellerDesk is a no brainer if you want an all-in-one ticket management system to help manage your agents and tickets in a slick and organised manner. As it’s still in Beta we will continue to monitor how it develops, but this one has a lot of promise.
The AmazonSEOConsultant Verdict: 9/10
Other Recommendations
1. Octoparse
Octoparse is a robust web scraping tool which also provides web scraping service for Amazon sellers. Data extraction includes but isn’t limited to product categories, price, images, ASIN list, shipment, customer reviews and many more. You can also use it to scrape information on other websites, for example, eBay, to find a lucrative marketplace for your business. Amazon sellers can enjoy the convenience of its built-in Amazon task template to extract data from Amazon within figure tips. Octoparse can help you achieve automatic inventories tracking, price monitoring and leads generating without programming skills.
So, These Are the Best Amazon Seller Tools Out There.
Phew! This has been a long haul. Hopefully, all those sleepless nights we spent trying these services out, logging the results and talking to respective teams will help you cut to the chase and find the tools, services and software that suit your needs the best!
I genuinely believe that every single option on this list is worth trying and has a lot to offer to your FBA business. Our one overarching piece of advice would be to try and consolidate as many tools into one place as you can. If you are looking for a keyword research tool and there is a product description creator that will cover keywords too, it makes sense to bundle them together. If you can't figure it out, do let us know down below in the comment section.
Finding the right combo of tools is difficult, but when it all comes together you feel like you have got a well-oiled machine. We promise you it will free up huge amounts of time for you - time that you can invest in bringing in more sales and profits.
If this seems like a lot to track & manage, we have an affordable management solution that can be customised for your requirements.
Request a proposal to see what we can do for you or check out our process page to learn how we do it.
You can also purchase product rankings directly, allowing us to quickly and reliably boost your ASIN rankings, boosting your revenue in the long term no matter how competitive your search terms may be.
Missed Anything?
While this list of the best of the best Amazon seller software and tools is pretty comprehensive, it's quite possible that there are dozens of other options we just couldn't fit in here. If you think your favourite FBA tool deserves a mention on this list, do let us and others know below.
Also, do share this post within your FBA networks. Remember - we're all in this together!
Are you looking to understand your Amazon profits more and make running your Amazon business easy? Check out our Sellerboard review to learn more about the in depth profit tracking Amazon dashboard that gives you EXACT daily profit breakdowns for your products and business - including exact fees & COGS, returns, and more, plus a wide range of other features including email review request management, PPC management and more.