Just like Sellics and CashCowPro before it, HelloProfit is one of the few Amazon management tools that attempt to provide a complete, comprehensive suite of tools that does everything you need and makes other tools unnecessary.
But does it manage to achieve this, or does it fall short?
Welcome to AmazonSEOConsultant’s complete review of HelloProfit!
We’ll break down all of the details that really matter to you, so you can easily decide which tool suits your business best and avoid wasting money.
First things first:
What is HelloProfit? And What Can it Do For You?
Firstly, Sellics and HelloProfit are involved in a pretty amusing rivalry, setting up paid ads for each other’s product names and referring to each other in their marketing material.
This perhaps isn’t surprising when their offerings are so comparable, but one thing that came of it is an intense desire for some form of differentiation.
When sitting down and looking at both tools in depth, it becomes clear that HelloProfit has come out the victor in regards to this, with some unique design choices and quality of life features that are genuinely helpful and win HP a lot of points.
For example, you can likely already guess that simple things like profit calculations and data streams for individual ASINs work great in both tools and are therefore not too different.
However, Hello Profit does let you group multiple ASINs together, giving you more freedom when it comes to data and making it simple to compare different product groups against each other or historical profits.
For new Amazon FBA sellers, this might not be too necessary, but from our discussions with clients, we are more than aware that many sellers have a broad product range across multiple categories.
Managing such a setup can be complicated, and Hello Profit makes it a hell of a lot easier.
There are a couple of other points where HelloProfit wins out over Sellics:
- Keyword tracking and a Chrome Extension are included. Sellics has both but charges for them
- HP has multiple logins to allow you to give your staff members different permissions – Sellics does not have this functionality and all team members use the same login and see the same information
These are perhaps minor things depending on the size of your company but are points for HelloProfit regardless.
What Are the Main Features of Hello Profit?
Other things HelloProfit can do include:
- Customer analysis and management
- A very well-designed and intuitive dashboard that provides all of the information
- Gross sales, profits, and ROI data on all ASINs and product variations
- Comprehensive reporting features for ROI, fees, payouts, promos, sales, etc
- A tally of refunds for every ASIN
- A tool to help track and manage promotions
- An Amazon Best Seller Rank tracker
How Much Does it Cost?
HelloProfit offers a 21-day free trial which is very handy if you want to check it out, so click here to give it a go free of charge.
After your free trial, the Expert plan costs $97 per month and gives you access to the following:
Strangely enough, the “Most Popular” and “Selected Plan” mentioned here seem to suggest there are other plans available, but there are no others listed on their site – we imagine larger, agency packages are available via quote, but in all honesty unlimited orders per month and unlimited addon merchant accounts meant we didn’t feel the need to look into this despite being one of the biggest Amazon marketing agencies around – so this package will just be fine for the vast majority of you.
Now that we’ve covered what HP does and how much it costs, it’s time to go deeper into the individual features!
Merchant Dashboard
This clean dashboard provides all the data and metrics you need in one easy-to-digest display. The total metrics for everything are listed here, even if you have multiple merchant accounts.
You can also break down everything per SKU as shown here:
You can also drill down pretty deep and see more detail on anything you like.
It can all be filtered by merchant, marketplace, date, etc, and the full range of data provided is impressive:
- Tax
- Revenue
- FBA fees
- Shipping
- Gift wrapping
- Referral fees
- Promo fees
- Total VAT bill
- Return credits
- Refund credits
- Sponsored Ads
- Profits
- Complete margins taking all of the above into account
Product Dashboard
This section displays aggregated statistics of all of the yuor products, and of any product groups or categories you wish to define.
It’s an excellent way to judge the growth of your products and notice any outliers that require attention. You also have complete control over things like hiding data you find irrelevant, making it super easy to focus on what matters.
It also has a feature that compares your full-priced sales and discounted sales to measure how effective your promotions are, which can come in handy for confirming whether the increase in sales velocity accounts for the decreased price or not.
Everything here is completely filterable, sortable and separated so you can check the data by transaction type, as well as tracking your own seller rank to stay aware of what works and what doesn’t in terms of your marketing and optimizations.
The rank tracking isn’t as usable and logical feeling as standalone alternatives like KeyworX but the overall dashboard here is powerful, intuitive, and you can spend a lot of time here analysing every facet of your business.
PPC Manager
HelloProfit‘s PPC manager is arguably the best part of the whole package, as it allows you to drill down super deep and get granular with every fact of your PPC campaign.
It also uses their own self-made algorithm to calculate the profitability of your PPC campaigns, an algorithm that they claim is more advanced than Amazon’s ACoS and based on the results, we’d have to agree.
Customisable graphs also help you to present the data in any way you wish in order to paint a picture of your progress over time.
Interestingly, there are also pre-set campaigns and ads that you can use to optimize your campaigns rapidly with a click or two, then edit and optimize further if you wish.
This is a 10/10 PPC manager and if you’re looking to massively increase your PPC spend and strategy, this tool alone will likely be worth the cost of HelloProfit.
Payout Reporting
This is a fairly unique one that you may have never even realised you wanted, but it’s actually super helpful.
The payout reporting section provides a complete, aggregated and itemized bi-weekly breakdown of your Amazon finances, allowing you to go through everything at a glance, SKU by SKU, and ASIN by ASIN.
Income and expenses are grouped together so you can easily see anything that requires attention, and net profits, ROI, units and margins are all displayed clearly.
This was a pleasant surprise for us and provides a super convenient way to check up on everything every fortnight and apply any optimizations or changes that are needed.
Instant Notifications
You can set any parameters for the instant notifications that you like, so HelloProfit can notify you when:
- Your sales velocity changes drastically – especially when it drops as this may indicate an issue with your listing
- You reach your previously set max daily/hourly sales velocity
- You gain or lose the Buy Box
- Stock is getting low and needs to be reordered
- Products are struggling to sell
Since all notifications are fully customizable, you can ignore this section entirely if you wish, or set up a whole range of them, if you’re the forgetful type!
Customers and Orders
This section is essentially a CRM for Amazon, providing easy access to current and past orders, customers and their order history, which orders were refunded, and more.
There is a quick smart search that makes it easy to find what you’re looking for and it can really help with increasing your customer lifetime value by providing you with insights on who tends to order again, when, and why.
A convenient addition is the feature that lets you leave notes on customers pages to avoid, for example, forgetting why an order was refunded or anything else you might wish to remember.
That’s it for our breakdown of the individual tools and pages in HelloProfit. As you can see, they are mostly of a high standard and perhaps even more importantly, intuitively designed and a joy to use.
We have said this on every review of an Amazon total management solution to date, and perhaps it is only to be expected, but a few of the tools cannot compare to some of the more specialised options out there like KeyworX for rank tracking or Feedbackwhiz for review management, and these smaller tools are usually very cheap too.
Beyond this though, when viewed as a complete package, this is a remarkably thorough package that excels in a few ways that make it more than just a jack-of-all-trades.
The sheer amount of data available and the flexibility in how you view it means this is a great option for both newcomers to selling on Amazon and established businesses.
What about privacy? Is HelloProfit secure?
It’s fully SSL secured and works through Amazon Web Services, so it’s as secure as one could reasonably expect.
If you are still unsure, you can find their complete Privacy Policy here.
Can I use multiple seller accounts without needing to subscribe again?
Yes, they offer the ability to add extra Seller Central accounts to the same HelloProfit account for an extra $29 per month.
How long is data stored/How far back can I look?
When you first sign up for a free trial, you will only be given access to 4 weeks of data, but for paying accounts this extends to 2 years.
Are there contracts or minim terms?
Nope, you can cancel any time.
Which marketplaces are supported?
As of writing, the US, Canada, the UK, Germany, France, Spain Italy and Mexico.
FINAL BREAKDOWN
Positives
- An excellent business intelligence tool at an affordable price
- Will save you hours per week of number crunching and spreadsheet editing
- The PPC manager is sublime
- Well designed and intuitive with a fully featured CRM
Negatives
- Most of the smaller tools are bested elsewhere
- Pretty low on tutorial and editorial content, seemingly trusting the simple design to be easy enough to learn. It mostly is, but if you’re new to selling on Amazon it may get confusing
Conclusion
While it does too much to be the best at everything, HelloProfit is complete, powerful, easy to use, and affordable, and who are we to criticise something that ticks all of those boxes?
HelloProfit is a huge benefit to new sellers on established businesses alike, and the generous free trial means there is really no reason not to at least give it a chance.
If you want to track your Amazon account and every detail of its data in one place while saving you countless hours of busy work, HelloProfit can genuinely achieve that for you.
The AmazonSEOConsultant Verdict: 9/10
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