At Amazon SEO Consultant we use two processes to rank over 200 ASIN’s in Amazon in the last 12 months. Below you will see the case studies of the results we have achieved.
One statement before continuing about Amazon marketing in general. Organic rankings are the single most important KPI for Amazon sellers, not ACOS, not even sales volume. If you rank high in Amazon’s organic search, you will make more sales on a consistent, free, continuous basis.
The problem, it is tough to get there. It has taken close to 2 years for us to refine our processes. However, we can now guarantee success and ranking products day in and day out. This does not involve massive discounts, or thousands of free product giveaways which do not work longer term anyway. Our research was recently featured in the Amazon seller summit about this.
Instead, we have 2 core strategies we use to rank products. The selected strategy depends on the product in question. We select the correct strategy based on your product, as well as take care of the entire process from start to 1st page rankings. You can view our case studies below to get an idea of the results we achieve for clients.
We get over 80 leads a month and only work with around 15 new clients a month, but we respond to all enquiries within 24 hours. Get in touch below or at amazonseoconsultant.com/contact/ to request a campaign.
In 2018 so far, we have built out 22 full listing campaigns generating hundreds of thousands in additional sales for clients. On this page, I am going to talk about 3 case studies of the full single listing campaign and eCommerce marketing solution that resulted in hugely improved organic rankings. All screenshots featured below are from Keyworx, which is an third party organic rank tracker for Amazon.
Case Study 1 – Health Niche
Our first case study product had been struggling to break onto page 1 for their primary keyword (screenshot 2). For this product, we used a mix of influencer, paid and organic keyword focused sales technique to increase organic keyword rankings. Whereas for other primary keyword, the client ranked 5th when we began and was pushed into 1st within 10 days, but the real success was achieving page one rankings. We ranked page one for an extremely competitive keyword (screenshot 2), that now generates an additional 12-15 sales a day for a higher priced product.
Case Study 2 – Garden Niche
Our second case study was a single listing product campaign. It involved ranking a garden based product that now generates over 500 sales a month, up from around 20 per month. On the other hand, the growth of this campaign was very gradual. This was mainly due to 3 core content placements, rather than a more rapid paid and keyword focused approach in the first case study. Although this took a lot longer to rank the product, it now consistently ranks in the top 5. Consequently, this primary keyword can generate anywhere between 15-20 sales per day. With summer approaching in the northern hemisphere, it is sure to raise to well over 30 sales a day.
Case Study 3 – Fashion Niche
Case study three, a men’s fashion product with a retail price of $50. A tough campaign as the product had very few value propositions, or unique selling points. However, we still managed to generate a page one ranking and double sales from 3-4 units per day to 8-9 per day.
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If you have any questions about the campaign or would like to get in touch regarding a proposal please feel free to get in touch.