Hey, my name’s Tom Buckland I’m going to quickly explain the 2 processes we’ve used to rank over 200 ASIN’s in Amazon in the last 12 months and below is the case studies of the results we’ve achieved.
The one statement before continuing about Amazon marketing in general – Organic rankings are the single most important KPI for Amazon sellers, not ACOS, not even sales volume. If you rank high in Amazon’s organic search you will make more sales on a consistent, free, continuous basis.
The problem, it’s tough to get there. It’s taken close to 2 years for us to refine our processes where we can guarantee success & ranking products day in and day out. This doesn’t involve massive discounts or thousands of free product giveaways which don’t work longer term anyway. (Our research was recently featured in the Amazon seller summit about this.)
Instead we have 2 core strategies we use to rank products. The selected strategy depends on the product in question, we select the correct strategy based on your product and take care of the entire process from start to 1st page rankings. You can view our case studies below to get an idea of the results we achieve for clients.
We get over 80 leads a month and only work with around 15 new clients a month but responds to all enquiries within 24 hours. Get in touch below or at amazonseoconsultant.com/contact/ to request a campaign.
In 2018 so far we’ve built out 22 full listing campaigns generating hundreds of thousands in additional sales for clients. On this page I’m going to talk about 3 case studies of the full single listing campaign and eCommerce marketing solution that resulted in hugely improved organic rankings. All screenshots featured below are from Keyworx which is an third party organic rank tracker for Amazon.
Case Study 1 – Health Niche
A product that had been struggling to break onto page 1 for their primary keyword (screenshot 2). For this product we used a mix of influencer, paid and organic keyword focused sales technique to increase organic keyword rankings. For their other primary keyword the client ranked 5th when we began and was pushed into 1st within 10 days, but the real success was achieving page one rankings for an extremely competitive keyword (screenshot 2) that now generates an additional 12-15 sales a day for a higher priced product.
Case Study 2 – Garden Niche
A single listing product campaign which involved ranking a garden based product that now generates over 500 sales a month up from around 20/month previously. The growth of this campaign was very gradual and mainly due to 3 core content placements rather than a more rapid paid and keyword focused approach in the first case study. Although this took a lot longer to rank the product now consistently ranks in the top 5 for this primary keyword and generates anywhere between 15-20 sales per day, with summer approaching here in the northern hemisphere it’s sure to raise to well over 30 sales a day.
Case Study 3 – Fashion Niche
A men’s fashion product with a retail price of $50. A tough campaign as the product had very few value propositions or unique selling points but we still managed to generate a page one rankings and double sales from 3-4 units / day to 8-9/day.
Request A Proposal
If you have any questions about the campaign or would like to get in touch regarding a proposal please feel free to get in touch.