Who Is This For?
The Full Solution to Amazon SEO, Marketing & Optimisation
We work with a very specific type of client. One’s interested in growing and scaling their businesses fast & efficiently. There are only 2 specific requirements; You must have an Amazon seller account. and secondly of course a great product that provides value to the marketplace. If that sounds like you then feel free to read our full process page which we’ve used to rank products in Amazon and help create millionaires through Amazon’s platform.
Our 3 Amazon Ranking Service Offerings
1.) Initial Launch & Start-ups
The seller central audit, on-page optimisation, pricing audit and marketing strategy creation is a service built for start-ups just getting onto Amazon. This process involves perfect on-page optimisation of a product, advanced auditing and personalised recommendations based on your specific brand.
2.) Exponential Launch Of A Single Product
This involves setting exploding sales on Amazon in a very short period of time, spiking best seller rank and organic rankings in the process to create a solution that helps your product sell organically throughout Amazon, directly aligning with organic keyword rankings, and organic rankings = A passively profitable Amazon business.
We do this by using a mix of digital PR & social media marketing. You can view the full details by clicking below.
3.) Full Ecommerce Marketing Solution
The full ecommerce marketing services are for Amazon businesses looking to expand their brand throughout all digital marketing channels (not just Amazon). We leverage our organic optimisation experience, inbound marketing techniques and Ecommerce marketing strategies to build a long term, highly valuable Ecommerce brand.
Amazon SEO Expert – Our Proven Strategy
The listing optimisation stage consists of 6 key elements that start the Amazon ranking process. All incredibly important to ensure our product is ready to move onto stage 2.
1.) Keyword Research & Analysis
We research the most profitable keywords your product should rank for, including long-tail keywords that your competition hasn't found. We even built our own piece of software to perfect this process!
2.) Create Fully Optimised Product Pages
Optimising your product listing pages for the most relevant and profitable keywords we found in stage 1. This includes optimisation of the page for both Amazon & Google's algorithms, meaning you will rank higher in both search engines.
3.) Create Shipment & FBA set-up
If your products are not already live on seller central, we will take care of the shipments, organising and coordinating the labelling process to the fulfilment centres. We also have connections with inventory management softwares to aid this process if necessary. Although shipments aren't directly related to Amazon store SEO, if needed we can streamline this process for sellers.
4.) Competition Analysis
Analysing the potential profitability of a market is essential and will determine how many sales we need to make per day to rank for our pre-determined keywords. We use a competiton analysis process that essentially allows us to reverse engineer how many sales competitors receive and what they do well/badly.
As well as on-page optimisation for algorithms we write copy that converts. Many an Amazon consultant will miss this key element and only write for the search engines. With over 5 years experience writing ads we pull principles from experts such as Robert Cialdini, Frank Luntz, Dan Ariely, Al Ries, Ryan Holiday and many more.
6.) Benefit Driven Imagery
BDI involves implementing visually the primary benefits of the products directly in the images themselves. 90% of buyers do not read a listing and instead make their decision based on; price, images and reviews. We control all 3 but having benefit driven imagery is essential to a highly converting listing.
Testimonial From Leonardo Pezzia
“Tom saved me hundreds of hours of headaches and thousands if not tens of thousands in potentially lost sales through poor optimisation.”
LEO PEZZIA (GARDENING NICHE)
Recent Blog Posts & Technical Guides
- We Reviewed The Top Amazon FBA Seller Software Tools On The Market & Ranked The Results In An Extensive List!April 11, 2018I have painstakingly reviewed the top Amazon FBA seller software tools on the market and ranked the results in an extensive list! Why have I done it? […Read Post]
- 7 Experts Share Their Thoughts On Amazon Selling, SEO & OptimisationFebruary 28, 2018Amazon is changing at a rapid rate, ranking products is getting more difficult and the A9 algorithm is becoming more advanced by the day. Over the […Read Post]
- Amazon A9 Optimization & Algorithm [Technical Post]January 17, 2018Until now the majority of my blog posts have been actionable marketing information about Amazon, how to start an amazon business, how to set up a PPC […Read Post]
Amazon Sales Consultant
The Explosive Phase
The real exponential growth comes from exploding sales on Amazon in a very short period of time. The issue most people have is they do not know how to do this. This is where we move from an Amazon optimization consultant into digital PR & social media marketing agency. Our team has 10 years experience doing exactly this, so when you merge this with the Amazon platform you build a very powerful Amazon marketing campaign.
In stage 2 we work to do one thing only. This is increase the best seller rank of your product. The BSR is a metric Amazon ties to high selling products. It is also something that drastically affects organic rankings. Essentially this means: The higher your Best Seller Rank the higher you rank on Amazon, and the higher you rank the more organic sales you make (which is our sole goal here; To provide reliable amazon seo services to help clients build organic rankings and generate sales through Amazon's search engine.)
The issue most face is spiking this BSR. The concept is very easy; you just have to increase sales. Best Seller Rank is directly tied to the number of sales you make in a specific time period (usually 24 hours). Of course, this is easier said than done.
This is where most sellers struggle. You have a great product, and you know it would sell if you ranked high enough but you just can't seem to rank!
This is the entire reason why we built this service, using the strategies outlined below we help spike your BSR for up to a month. Leading to a huge influx in REAL sales and more importantly an extraordinary increase in organic rankings for our pre-determined keywords (in stage 1).
As a result, we build real digital PR campaigns focused on generating exposure for your listing in the following ways:
i. Influencer marketing + outreach campaign.
ii. Social Media Marketing (Focused on Twitter + Instagram)
iii. Content marketing & Link Building.
As previously mentioned this does 3 things; builds your brand exposure, helps you generate a huge amount of initial sales but more importantly it spikes BSR and leads to higher organic rankings.
Organic rankings for your pre-determined keywords is how you generate the passivity of an Amazon business that many look for from the Amz platform, but ranking for these keywords is the number 1 bottleneck holding back Amazon sellers. Our goal it to resolve this. Please view our entire process before getting in touch.