Who Is This For?
The Full Solution to Amazon SEO, Marketing & Optimisation
We work with very specific types of clients. One’s interested in growing and scaling their businesses fast & efficiently. There are only 2 specific requirements; You must have an Amazon seller account and of course a great product that provides value to the marketplace. If that sounds like you then feel free to read our 3 stage process below which we’ve used to rank products in Amazon and help create millionaires through Amazon’s platform.
Our 3 Staged Strategy
Stage 1 – The Pre Launch
The pre launch is all the actions taken from when a product arrives in Amazon until we actively seek to make our first sale. This is outlined in detail below but includes keyword research, competition analysis, on-page optimisation, copywriting & benefit driven imagery.
Stage 2 – The Initial Launch
Also known as the soft launch stage. During this stage our primary goal is to test the marketplace. Generating 5 initial sales & reviews as well as setting up an Amazon sponsored products campaign.
Stage 3 – The Explosive Launch
The explosive launch involves leveraging digital PR, influencer outreach & content marketing to spike best seller rank & increase organic rankings of your products. This is far beyond your average Amazon seller consultant. If you’re still unsure about the process have a read below as each is explained in detail.
Amazon SEO Expert – Our Proven Strategy – The Amazon Ranking Process
Stage 1 – Pre-Launch
The pre-launch consists of 6 key elements. All incredibly important to ensure our product is ready to move onto stage 2 & ultimately benefit from the profitability after stage 3.
1.) Keyword Research & Analysis
We research the most profitable keywords your product should rank for, including long-tail keywords that your competition hasn't found. We produce a report to show you the monthly search volumes for these keywords and how potentially profitable ranking organically would be.
2.) Create Fully Optimised Product Pages
Optimising your product listing pages for the most relevant and profitable keywords we found in stage 1. This includes optimisation of the page for both Amazon & Google's algorithms, meaning you will rank higher in both search engines.
3.) Create Shipment & FBA set-up
If your products are not already live on seller central, we will take care of the shipments, organising and coordinating the labelling process to the fulfilment centres. We also have connections with inventory management softwares to aid this process if necessary.
4.) Competition Analysis
Analysing the potential profitability of a market is essential and will determine how many sales we need to make per day to rank for our pre-determined keywords. We use a competiton analysis process that essentially allows us to reverse engineer how many sales competitors receive and what they do well/badly.
As well as on-page optimisation for algorithms we write copy that converts. Many Amazon consultants miss this key element and only write for the search engines. With over 5 years experience writing ads we pull principles from experts such as Robert Cialdini, Frank Luntz, Dan Ariely, Al Ries, Ryan Holiday and many more.
6.) Benefit Driven Imagery
BDI involves implementing visually the primary benefits of the products directly in the images themselves. 90% of buyers do not read a listing and instead make their decision based on; price, images and reviews. We control all 3 but having benefit driven imagery is essential to a highly converting listing.
Testimonial From Leonardo Pezzia
“Tom saved me hundreds of hours of headaches and thousands if not tens of thousands in potentially lost sales through poor optimisation.”
LEO PEZZIA (GARDENING NICHE)
Testing The Market
Stage 2 – The Initial Launch
A simple 4 step approach that involves testing how the product initially reacts on Amazon & setting us up for exponential growth.
1.) 5 Initial Sales
We begin by generating 5 full priced initial sales. These are early adopters we ask to purchase and review the product. This is key to test 2 things. First it’s great to test if Amazon fulfils the product in the correct way, if there is any damage, incorrect packaging etc and secondly this allows us to get honest feedback for the product.
2.) 5 Reviews
Without reviews you won’t sell on Amazon. We generate 5 reviews for all clients. Whether you have 0 or 1,000 reviews, acquiring more reviews can always help improve your conversions. But become even more important in the early days of a launch. I recommend atleast 20 reviews before moving onto part 3, but 5 is the minimum we can use.
3.) Amazon PPC Campaign Set Up
Amazon Sponsored Products or PPC (Pay Per Click) is one of the most efficient ways to start generating sales through Amazon. Essentially a pay per click model that shows you live data of ACOS (Amazon cost of sales) vs revenue. We set up these campaigns in stage 2 of our process to help test the market and see if our keywords are converting.
4.) The Amazon Choice Technique
An element no other consultants can implement. Our Amazon choice technique has a 35-40% success rate at making your product the “Amazon choice”, conversions of course skyrocket when this occurs. With this single technique we managed to generate $29,000 a month in sales for a client based in the pet niche.
I’m happy to recommend these services for anyone who doesn’t know how to optimise a listing and [who’s] getting started using the Amz seller platform. We had been struggling to improve sales through lack of rankings for several products. Tom explained why this was happening and helped us create a plan both short and longer term to raise sales… not having the initial budget for the full campaign we went with just stages 1 and 2. For a brand new start-up to go from zero sales all way to $12,000 a month within 3 months I thought was really great. We’re now reinvesting into stage 3 with the goal to hit that 10X mark and reach $100,000+ per month before the end of 2018! Tom is THE product launch consultant
Emma Stimpson (Interior Design Niche)
Stage 3 - The Explosive Phase
The real exponential growth comes from completing all 3 stages. As mentioned above this is far more than your average amazon optimization consultant will complete. In stage 3 we work to do one thing only. This is increase the best seller rank of your product. The BSR is a metric Amazon ties to high selling products. It is also something that drastically affects organic rankings. Essentially this means: The higher your BSR the higher you rank on Amazon, and the higher you rank the more organic sales you make (which is our sole goal here; To provide reliable amazon seo services to help clients build organic rank and generate sales through Amazon's search engine.)
The issue most face is spiking this BSR. The concept is very easy; you just have to increase sales. Best Seller Rank is directly tied to the number of sales you make in a specific time period (usually 24-72 hours). Of course, this is easier said than done.
This is where we really come into our own, using the strategies outlined below we help spike your BSR for up to a week. Leading to a huge influx in REAL sales and more importantly an extraordinary increase in organic rankings for our pre-determined keywords (in stage 1).
Note: What used to work is being phased out – You used to be able to use discount code sites, give your products away for free, spike best seller rank and then after a week you’d be ranking 1st for product keywords that could earn you $20,000+ a month in sales. This all used to take about 2 weeks and work incredibly well! Amazon is now smarter and doesn’t reward the listing with higher organic rankings when these techniques are implemented.
As a result, we build real digital PR campaigns focused on generating exposure for your listing in the following ways:
i. Influencer marketing + outreach campaign.
ii. FB advertising.
iii. Content marketing + Link building. We use link building.
As previously mentioned this does 3 things; builds your brand exposure, helps you generate a huge amount of initial sales but more importantly it spikes BSR and leads to higher organic rankings.
The key to this entire process is TIMING. Individually these tasks could be completed but when done one by one the benefit is minimum, when completed all at once to spike best seller rank the result is not only tripled it’s 10X if not 20X in most cases.
Organic rankings for your pre-determined keywords is how you generate the passivity of an Amazon business that many look for from the Amz platform.
Pricing is bespoke and based on a per listing approach. For a full 3 stage campaign pricing starts from $3,000. Campaigns take on average 6 weeks to complete. Individual elements of each stage can be implemented as a custom package. For a specific proposal please feel free to contact me using the form below.
You can also see my one time consulting rates if you have questions you need quick answers to. You can find more information here
Once submitted I will respond usually within 12 hours and arrange a skype call. We currently only take on 3 new clients per month.