If you’re an eCommerce professional, you’re probably aware that attending eCommerce conventions and conferences is a must in order to keep on top of the industry.

It also helps just to learn who’s doing what, and whether it’s working for them.

Developing skills, networking with potential colleagues from around the world, and listening to seminars from some of the most successful faces in the industry are some of the most reliable ways to push your business and knowledge to the next level.

Read on to find out about some of the best and biggest eCommerce events and conferences coming your way in 2019!

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In this post, I’m going to list some proven and reliable strategies to improve your customer conversion rates.

If you aren’t well versed in conversion rates, it’s a great idea to check out our guide to eCommerce Conversion Rates in 2019 first.

While I will briefly go through the basics here to make sure nobody is lost, that guide goes through the basics in much more detail.

This post is an advanced guide meant to overcome your sticking points, optimise your sales conversion funnel and help your sales increase rapidly allowing you to grow to the next stage of your business.

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Taking steps to encourage customer loyalty is one way to future proof your income and make sure your customer-base remains as strong as possible.

The biggest thing most of us tend to consider when it comes to marketing costs is our ROI (Return of Investment).

After all, if you try a new marketing technique but the orders and leads it creates don’t give you a satisfactory return on your investment, then the whole thing was pointless.

As a result, many of us spend a lot of time trying to cut down our marketing costs and lower the price of every lead or conversion.

This is great, but what about a way to drastically increase the amount of revenue brought in by one individual customer?

If you pay £5 to attract a customer, and they spend £50, that’s maybe a fairly satisfactory ROI.

But what if, for that same £5 cost, you could get that customer to keep coming back and spend £1000 over their lifetime?

This is where customer loyalty and retention programs come in, and with a little research and hard work you can achieve exactly that sort of growth.

Frequent buyer/user award programs are used to give loyalty benefits and extra incentives to convince existing customers to come back again and again.

Read on for the definitive guide to eCommerce loyalty programs and how to use them to turbo charge your sales for little to no extra cost!

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When inexperienced online marketers decide to try their hand at eCommerce, they quite often make the early mistake of just getting as many visitors to their website as they possibly can, regardless of who these users may be.

Of course, those of us with a little more experience know that, who these visitors are is the most important aspect of gaining traffic.

The key is to make sure your landing page is as relevant to what the searcher is looking for as possible, and that this is immediately apparent to anyone who lands on it.

Any idea in the user’s mind that this website isn’t what they were looking for, or what they had in mind when they typed in their search term, will lead to them clicking the ‘back’ button or closing the tab.

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What is a Customer Persona?

A customer persona is a profile of who you would ideally like to sell a specific product or campaign to, based on real life marketing trends and demographics.

Also often known as buyer personas, user personas and marketing personas amongst several other names, they are essentially a fictional person based on real life buyer demographics that allows you to paint a picture of the type of potential customer most likely to be attracted to buy your products.

Having this persona in mind makes sure everybody is on the same page and are aware who the ideal target audience is when it comes to:

• Designing, packaging and pricing products and features
• Creating marketing persona campaigns and on-page content
• Winning conversions and manipulating the conversion funnel
• Communicating the benefits and strengths of your product

Targeting everybody usually leads to selling to nobody, so developing buyer personas is an important tool that can help you with targeting the right people with your ads, meaning more traffic, leads and conversions.

The idea is that if you have a name, background, and detailed profile on who you’d like to target, including their likes, dislikes, habits and more, it’s a lot easier to meet their needs.

The benefits of this are incredibly focused marketing, a much more thorough understanding of your customers, and of course much more qualified leads, thanks to your more targeted content appealing to the best audience possible.

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