Amazon SEO Consultant

Amazon Marketing & Optimisation Services

Guide To Ecommerce Metrics And KPIs

Like any kind of business, e-commerce businesses are most successful when they make informed, strategic decisions.

In order to make informed decisions, an e-commerce business needs to know how their store is performing, and what areas need to be improved. That’s where metrics and KPIs come in.

Tracking key metrics and KPIs is essential for any e-commerce store to identify strengths, weaknesses, and opportunities, in order to drive sales, revenue and to meet their business goals.

We’ve already written about the tools which can help you to build your e-commerce business on Amazon in our review of the 43 best Amazon FBA seller software tools on the market. In this post, we will dive deeper into e-commerce metrics and KPIs, and how you can measure, track and improve them, in order to increase sales and improve the ROI of your Amazon or e-commerce store.

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How To Develop An Effective Value Based Pricing Strategy

Want to make sure your customers pay you the maximum price?

Of course you do.

But how do you set a price for your products which will capture this best possible price, without setting it too high and potentially losing sales?

As an experienced Amazon consultancy which has worked with over 200 business to increase their sales through Amazon, we know the importance of getting every element right in order to maximise sales. In this blog we have written previously on subjects such as Product listing optimisation and A9 optimisation & algorithm, but how do you go about setting the prices themselves?

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Do Discounted Product Giveaways & Reviews Still Work In Amazon?

We’ve had around 600 leads in the past six months through Amazon SEO Consultant, it’s a number I’m super proud of and it also allows us to get a lot of data from what Amazon sellers are struggling with.

One of the single most common questions I get asked is “do discounted product giveaways still work on Amazon?” – Well in this post I’ll be breaking down the “No” answer I gave when I was invited onto the Amazon summit event, as well as the “kind of, they actually still do.” Elements that we have been testing over the past few months. So let’s get to it.

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How to Rank a Product First in Amazon

Amazon has grown to an incredible size and is unlikely to stop any time soon.  This means there is going to be more competition than ever before, all with the same goal: to be number one in the rankings.

We have all the tools you are going to need to help your business optimise your product listings and make a killing on Amazon.

These businesses are going to need a complete Amazon product ranking guide to get to the top.  This is that guide.

Let’s jump straight in.

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Case Study – Our Amazon Marketing Strategy To Increase Organic Rankings

Being able to organically rank your products on Amazon is the number one marketing strategy you need to be using.

The difference between your product being on page 1 and page 2 is immense.

This case study will show you our Amazon marketing strategy to increase organic rankings.

We will be giving you our thoughts and detailed analysis into each stage of the marketing process that you can go and implement in your business today.

Let’s jump straight in.

Keyword Research

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