Like any kind of business, e-commerce businesses are most successful when they make informed, strategic decisions.
In order to make informed decisions, an e-commerce business needs to know how their store is performing, and what areas need to be improved. That’s where metrics and KPIs come in.
Tracking key metrics and KPIs is essential for any e-commerce store to identify strengths, weaknesses, and opportunities, in order to drive sales, revenue and to meet their business goals.
We’ve already written about the tools which can help you to build your e-commerce business on Amazon in our review of the 43 best Amazon FBA seller software tools on the market. In this post, we will dive deeper into e-commerce metrics and KPIs, and how you can measure, track and improve them, in order to increase sales and improve the ROI of your Amazon or e-commerce store.