Ultimately, being successful at sales comes down to understanding people.

Principles of psychology provide critical insights into this area. As a business, taking principles of psychology and applying them to marketing and sales can be highly advantageous in delivering results.

These principles provide insight into how people think, how they interpret information and why they make certain decisions.

Putting this into practice for your business, whether it is in how you go about launching a product on Amazon or in your strategy for converting more site visitors into purchases, will support your current efforts exponentially in attracting more customers and driving more sales.

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Like any kind of business, e-commerce businesses are most successful when they make informed, strategic decisions.

In order to make informed decisions, an e-commerce business needs to know how their store is performing, and what areas need to be improved. That’s where metrics and KPIs come in.

Tracking key metrics and KPIs is essential for any e-commerce store to identify strengths, weaknesses, and opportunities, in order to drive sales, revenue and to meet their business goals.

We’ve already written about the tools which can help you to build your e-commerce business on Amazon in our review of the 43 best Amazon FBA seller software tools on the market. In this post, we will dive deeper into e-commerce metrics and KPIs, and how you can measure, track and improve them, in order to increase sales and improve the ROI of your Amazon or e-commerce store.

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Want to make sure your customers pay you the maximum price?

Of course you do.

But how do you set a price for your products which will capture this best possible price, without setting it too high and potentially losing sales?

As an experienced Amazon consultancy which has worked with over 200 business to increase their sales through Amazon, we know the importance of getting every element right in order to maximise sales. In this blog we have written previously on subjects such as Product listing optimisation and A9 optimisation & algorithm, but how do you go about setting the prices themselves?

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