Empire Flippers Review

What is Empire Flippers?

empire flippers marketplace

Welcome to our Empire Flippers review based on years of experience using the platform.

Founded in 2011, Empire Flippers has become one of the leading online business marketplaces in the industry. The platform offers a convenient and secure way to buy and sell websites, apps, Amazon seller accounts, affiliate sites and other digital business models, making it an ideal choice for both buyers and sellers looking to get involved in the online business world.

While we are obviously more interested in the Amazon side of things, it can be a great way to buy and sell almost any online business.

The marketplace has gained its credibility through its extensive track record of successful transactions and excellent customer service.

With over $100 million worth of online businesses sold and a success rate of 94%, EF has proven to be a reliable platform for those looking to invest in or sell profitable websites.

Their team of experts has extensive experience in the industry, with co-founders Justin Cooke and Joe Magnotti leading the way. Empire Flippers stands out by offering a comprehensive vetting process, ensuring that all businesses listed for sale are thoroughly inspected.

This level of detail provides potential buyers with valuable information about the business background, growth potential, and income streams of each listing.

Whether you are a seasoned business owner looking to expand your digital assets or a prospective buyer searching for a passive investment opportunity, the marketplace provides an excellent service that caters to your needs.

With their honest reviews and analytics, Empire Flippers is committed to providing a detailed overview of each listing, helping you make an informed decision.

Where Does Empire Flippers Come From?

what is empire flippers

Empire Flippers was founded by Justin Cooke and Joe Magnotti, originally under the name Adsense Flippers.

Their initial focus was on creating and flipping Adsense sites, which allowed them to gain firsthand experience in the world of online businesses. As they grew their own portfolio and experienced success, they received requests from their audience to help them sell other kinds of sites as well.

Recognizing an opportunity to provide a valuable service, Empire Flippers launched their online marketplace in 2012.

This move transformed them from being solely Adsense site creators into a full-fledged online business broker. With their expertise and experience, they aimed to offer a trustworthy and transparent platform to connect buyers and sellers, providing a safer alternative to other potentially shady brokers in the industry.

Understanding the history of the site is important for potential buyers and sellers to know. It showcases their roots and how they have evolved from their initial focus, giving them a deeper understanding of the team’s firsthand experience and expertise.

This history also highlights their commitment to providing an honest and reliable service in an industry that can sometimes be riddled with scams.

Overall, Empire Flippers has come a long way since its beginnings as Adsense Flippers.

Today, it stands as a reputable and successful online business marketplace, offering excellent service and extensive reviews, albeit with some downsides.

By understanding their history, potential clients can have confidence in their ability to facilitate successful transactions and provide a safe platform for buying and selling online businesses.

How is Empire Flippers Track Record?

empire flippers track record

Empire Flippers has an impressive track record in the world of digital business sales.

On average, it takes them just 97 days to sell an Amazon account, which is significantly faster than the industry average. This quick turnaround time indicates their efficiency in matching interested buyers with suitable online businesses.

With a success rate of 94.1%, Empire Flippers boasts an exceptional track record when it comes to helping people exit the Amazon business (and other digital businesses). This high success rate demonstrates their ability to accurately value and market online businesses, resulting in successful transactions for both buyers and sellers.

Currently, they have over 300 active listings, providing a wide range of online business opportunities for prospective buyers.

What sets EF specifically apart from their competitors is their intensive business background vetting process.

They conduct thorough due diligence on all businesses listed on their platform, verifying their financials, traffic sources, and other key aspects. This meticulous screening process ensures that buyers have access to high-quality, legitimate online businesses, enhancing the overall buyer experience and reducing the risk of potential pitfalls.

EFs’ impressive track record, quick sales time, high success rate, and extensive business background vetting process make them a top choice for anyone looking to buy or sell a website. Their commitment to providing excellent service and facilitating successful transactions sets them apart in the industry.

Some Basic Empire Flipper Facts:

Empire Flippers has successfully sold thousands of websites, boasting an exceptional selling success rate of 94.1%. Since it’s birth as an AdSense marketplace, it has quickly become a trusted platform for both buyers and sellers in the online business industry.

To ensure the quality and legitimacy of the businesses listed on their platform, Empire Flippers has strict criteria for their listings.

They thoroughly vet each business, conducting extensive due diligence on financials, traffic sources, and other key aspects.

This meticulous screening process helps maintain the integrity of the marketplace and ensures that buyers have access to high-quality online businesses.

Empire Flippers has also received recognition for their outstanding services. They have been featured in reputable publications like Business Insider and have received numerous awards, including the “Inc. 5000” list of fastest-growing companies. These accolades demonstrate the company’s commitment to excellence and their ability to provide excellent service to both buyers and sellers.

In summary, the company offers a reputable online marketplace that has successfully sold over 1,600 websites with an impressive success rate of 94.1%. They have strict criteria for listing businesses, ensuring that buyers have access to high-quality opportunities.

Backed by industry recognition and awards, Empire Flippers is a go-to platform for those looking to buy or sell online businesses.

Empire Flippers for Sellers

sell on empire flippers
Click here to try selling your business

Selling a business on Empire Flippers is a straightforward and transparent process. It begins with a thorough business evaluation to determine if your online business meets their criteria for listing. This evaluation includes an assessment of your financials, traffic sources, and growth potential.

Once your business passes the evaluation, it undergoes a meticulous vetting process. This involves an extensive review of your business background, customer service, and overall performance. Empire Flippers ensures that only high-quality businesses with a proven track record make it to the marketplace.

Listing terms on Empire Flippers are favorable to both the seller and the potential buyer. Sellers have the option to set their listing price and negotiate the terms of the sale. Empire Flippers also offers exclusivity rights, allowing sellers to list their business exclusively with them for a specified period. This increases the chances of a successful sale.

In terms of commissions, Empire Flippers operates on a tiered structure. The commission breakdown is as follows: a 15% commission for businesses sold between $1 to $50,000, 12.5% for businesses sold between $50,001 to $500,000, and 10% for businesses sold over $500,000. This transparent commission structure ensures that sellers receive fair compensation for their digital assets.

Selling a business on Empire Flippers provides sellers with extensive experience, excellent service, and a high success rate. Their detailed evaluation, vetting process, favorable listing terms, and fair commission breakdown make it a trustworthy platform for selling your online business.


Selling a business with Empire Flippers is a seamless and top-notch experience. Their team provides exceptional service every step of the way, ensuring a smooth process for sellers.

One seller, John, recently shared his personal experience of selling his second business with Empire Flippers. He highlighted how the team went above and beyond to support him throughout the entire process. From the initial evaluation to the final sale, John felt confident in their expertise and guidance.

Empire Flippers’ process starts with a comprehensive evaluation of the business to determine its listing eligibility. This involves a thorough assessment of financials, traffic sources, and growth potential. Once the business passes the evaluation, it undergoes a meticulous vetting process to ensure its quality and track record.

Regarding commissions, Empire Flippers operates on a transparent tiered structure that ensures fair compensation for the digital assets being sold. Sellers can set their listing price and negotiate the terms of the sale, with the option to list exclusively with Empire Flippers for increased chances of success.

Overall, selling a business with Empire Flippers guarantees top-notch service, excellent support, and a smooth process. John’s personal experience is a testament to the exceptional dedication and professionalism of their team.

Empire Flippers for Buyers

buying on empire flippers

Being a buyer on Empire Flippers provides you with the opportunity to acquire online businesses that have already been vetted and deemed eligible for listing.

The process begins with a thorough business inspection phase, ensuring that you have all the necessary information to make an informed decision.

During the business inspection period, buyers are required to place a 5% deposit on the listing price. This deposit is refundable if the buyer decides not to proceed with the purchase.

Once the deposit is placed, buyers gain access to the URL, Google Analytics, and Profit and Loss (P&L) statements of the business for sale. This allows them to conduct due diligence and thoroughly assess the potential of the business.

Due diligence plays a critical role in buying websites or Amazon accounts as it enables prospective buyers to verify the legitimacy of the business and evaluate its growth potential. It includes reviewing the financials, analyzing the traffic sources, and assessing the feasibility of the monetization methods employed whether that is Amazon associates, an affiliate program or something completely different.

Empire Flippers encourages buyers to take their time during the due diligence phase to ensure that they are making a well-informed decision. It is worth taking a look at our due diligence guide to find out more about doing this effectively.

Generally, you can expect a transparent and thorough business inspection period process that allows you to evaluate the potential of the online businesses for sale. Conducting due diligence ensures that you are making a reliable investment, as long as it is done correctly.


empire flippers credibility
As you can see, the site has been around for a while

EF has solidified its credibility as a leading online business marketplace through its extensive experience and commitment to providing excellent service.

As a testament to their legitimacy, the marketplace boasts a wide array of testimonials from satisfied buyers and sellers who have successfully transacted on their platform.

In addition to their testimonials, EF also actively engages with their audience through helpful content creation. From blog articles to podcasts, they provide valuable insights and industry knowledge to help potential buyers navigate the world of online businesses. This dedication to educating their audience sets them apart as a transparent and trustworthy company.

Furthermore, transparency is maintained throughout the buying process. They ensure that all relevant information, such as financials and traffic sources, is accessible to prospective buyers during the due diligence phase. This level of transparency allows buyers to make well-informed decisions based on thorough evaluations.

With their proven track record, informative content, and transparent approach, EF has established itself as a legitimate and credible company in the online business marketplace. Buyers can trust that they are dealing with a reputable platform that prioritizes their success and satisfaction.

Offer Circulation

Empire Flippers has implemented a unique offer circulation process that aims to maximize the potential of every online business listing on their platform.

This process includes a 24-hour period during which offers below the listing price are anonymously circulated to both the buyer and seller.

This offer circulation period allows prospective buyers to submit offers below the listing price, giving them an opportunity to negotiate and potentially secure a favorable deal.

At the same time, the seller has the chance to evaluate these offers and determine if they are willing to accept a lower price.

The advantage of this process is that it creates a level playing field for both buyers and sellers. It encourages buyers to make competitive offers while allowing sellers to consider all available options. This approach can lead to more efficient negotiations and a higher likelihood of successful transactions.

However, there may also be disadvantages to this process.

In some cases, buyers who submit offers below the listing price may not be taken seriously by the seller, potentially leading to a missed opportunity for both parties.

Additionally, the anonymity of the circulated offers may hinder direct communication between buyers and sellers, making it more challenging to address specific concerns or negotiate effectively.

From personal experience, I found the offer circulation process to be fair and beneficial. It allowed me to explore different pricing possibilities and engage in productive negotiations with sellers.

By representing both parties equally, Empire Flippers ensures transparency and fosters trust, resulting in successful transactions and satisfied buyers and sellers.

Migration Process

The migration process at Empire Flippers is a well-structured and efficient procedure that ensures a smooth transition for both buyers and sellers.

Firstly, the communication platform used during the migration process is primarily conducted through the platform itself.

This provides a secure and centralized space for all parties involved to exchange messages, documents, and updates.

It also allows for clear and organized communication, ensuring that all important information is easily accessible.

The migration process involves three main parties: the buyer, the seller, and the Empire Flippers team. Each party has their own role and responsibilities throughout the process.

The buyer and the seller collaborate closely to transfer all necessary assets, such as website files, domain ownership, and monetization methods. The Empire Flippers team acts as an intermediary, facilitating communication and providing support when needed.

To maintain clarity and streamline the migration process, the platform utilizes a ticket system. This system separates the buyer, the seller, and the Empire Flippers team into different tickets, allowing for efficient tracking of progress and minimizing confusion.

The tickets serve as a central hub where all relevant information, requests, and updates are documented and shared among the parties involved.

Trust plays a crucial role in the migration process. EF prioritizes building trust between all parties by ensuring a reliable and transparent migration experience.

Personally, I have experienced the exceptional level of trust and professionalism during the migration process with Empire Flippers. Their thorough vetting process and clear communication allowed me to confidently complete the migration of my online business, knowing that all aspects were being handled diligently.

In summary, the migration process is highly organized and secure. Through their dedicated communication platform and efficient ticket system, buyers, sellers, and the EF team collaborate effectively to ensure a successful and smooth transition. Trust is a cornerstone of their migration process, enabling both parties to confidently proceed with the migration of their online business.

Just A Few More Tips:

For buyers using the EF platform, it’s crucial to be open to exploring profitable niches. Don’t limit yourself to familiar territories; broaden your horizons and consider new opportunities or paths to passive income, whether that’s affiliate links or something more unique.

Additionally, having your funds ready to go or utilizing the escrow account option can give you a competitive edge when it comes to securing the online business you desire.

If you want to be one of the first to know about new listings, mark your calendar for Mondays at 7 am EST. The platform regularly updates their inventory, and being proactive in checking for new opportunities can increase your chances of finding the perfect business for you.

Lastly, it’s worth highlighting that the team continuously strive to improve the buyer and seller experience. They take feedback seriously and are committed to enhancing their platform and services to better serve their clients.

This dedication to continuous improvement further strengthens their reputation as a trusted marketplace for online businesses.

Empire Flippers offers a wealth of resources, a streamlined process, and a supportive community.

By incorporating these additional tips into your buying or selling strategy, you can maximize your chances of success and make the most of the opportunities available.

Pros and Cons of Empire Flippers

The pros:

1. Quality Listings: One of the notable pros of Empire Flippers is their dedication to providing high-quality listings. Empire Flippers thoroughly vet the businesses they list, ensuring that they are profitable and have a solid track record. This saves buyers the time and effort of conducting extensive due diligence on their own. Sellers benefit from this as well since it attracts serious and qualified buyers.

2. Excellent Customer Service: Empire Flippers sets itself apart from other marketplaces with its commitment to customer satisfaction. The platform provides excellent customer service throughout the entire buying process. Whether a buyer has questions or concerns, Empire Flippers is known for its prompt and helpful support. This level of service instills confidence in buyers and makes the purchasing experience smoother and more enjoyable.

3. Wide Range of Options: Another advantage of using Empire Flippers is the extensive selection of online businesses, Amazon stores and websites for sale. The platform caters to different niches and income streams, offering a diverse range of options. Whether a prospective buyer is interested in an affiliate program, Amazon seller accounts, or other monetization methods, Empire Flippers has something to offer. This variety allows buyers to find businesses that align with their interests and passive investment goals.

4. Inspection Period: Empire Flippers offers a unique inspection period for buyers, providing peace of mind and minimizing risks. During this period, buyers have access to the detailed financials and other crucial information about the business. This allows them to conduct a thorough due diligence process and make an informed decision. Having this opportunity to inspect and verify the business’s metrics and claims before finalizing the purchase protects buyers from potential fraud or misrepresentation.

5. Sleek Dashboard: Empire Flippers’ sleek and user-friendly dashboard is another advantage of using their marketplace. The dashboard serves as a central hub for buyers, providing a detailed overview of all relevant information about the listed businesses. It streamlines the due diligence process by organizing documents, financials, and communication with sellers. This feature helps buyers stay organized and speeds up the evaluation and decision-making process.

In conclusion, Empire Flippers offers several distinct pros that benefit both buyers and sellers. With their focus on quality listings, excellent customer service, diverse options, inspection period, and user-friendly dashboard, EF remains a trusted and popular platform for buying and selling online businesses.

The cons:

While the platform has many positive aspects to make it an excellent place to sell your Amazon account, there are a few downsides that potential buyers and sellers should be aware of.

One challenge that some users have faced is the “wire race” phenomenon. Due to the competitive nature of the marketplace, buyers often find themselves in a race to submit the requested wire payment to secure their desired business.

This can create a stressful and time-sensitive situation for buyers, as they have to act quickly to avoid losing out on the opportunity.

Another potential issue is the migration process. Although Empire Flippers provides support and guidance during the transfer of the business to the new business owners, there have been instances where the migration did not go as smoothly as expected.

This can lead to delays and complications, causing frustration for both buyers and sellers.

Additionally, one drawback of Empire Flippers is the higher prices of the listed profitable websites. While the platform offers high-quality businesses, the listing prices are often on the higher end. This can be a barrier for some potential buyers who are looking for more affordable options, although this could also be seen as a pro if you’re looking to sell on the platform.

It’s important for prospective buyers and sellers to be aware of these potential drawbacks and consider them alongside the many benefits that Empire Flippers offers. Conducting thorough research and due diligence before making any transactions is always recommended to ensure a smooth and successful experience.


Will EF get a good price for my Amazon business?

When it comes to selling your online business, one of the most important factors to consider is the sale price. Empire Flippers, a leading online business marketplace, has a thorough and effective process in determining the sale price for your business.

EF takes into account several factors when determining the sale price. These include the business’s financials, traffic and organic traffic sources, customer base, industry trends, and business growth potential. Their team of experts conducts a detailed background vetting process to ensure accurate valuation and a fair price.

To ensure the best outcome for both sellers and buyers, Empire Flippers employs a transparent negotiation and offer process. Sellers have the ability to accept, reject, or counter offers, which allows for open communication and potential adjustments to the sale price. To maintain fairness and efficiency, Empire Flippers has implemented a 24-hour rule, which gives the original offeror the first right to accept a counteroffer before it is presented to other potential buyers.

Once a sale is finalized, Empire Flippers takes an active role in the migration process to ensure a smooth transfer of assets. Their team assists in guiding both parties through the necessary steps and provides ongoing support to mitigate any potential issues.

Overall, Empire Flippers is fairly likely to get the best sale price for your business by leveraging their extensive experience, comprehensive evaluation process, and excellent customer service.

Whether you are a seller or a buyer, Empire Flippers is pretty successful when it comes to providing a transparent and efficient platform to facilitate successful transactions in the online business world.

Are there situations where another route would be better

While Empire Flippers is a reputable platform for buying and selling online businesses, there are certain situations where it may not be the best option as a seller.

1. Private Sale and Discretion: If you are looking for a private sale or if discretion is of utmost importance, Empire Flippers may not be the ideal choice. Due to the nature of their marketplace, the sale of your business will be publicly listed and potentially visible to competitors or others in the industry. It’s worth mentioning that we do have interest in acquiring some Amazon businesses, so consider getting in touch.

2. Alternative Options: If you prefer to explore alternatives, there are other reputable brokers available. FE International is a well-known brokerage firm that also specializes in buying and selling online businesses. Additionally, you could consider reaching out to potential buyers directly, which allows for more control over privacy and negotiations.

It’s important to carefully consider your specific needs and circumstances when deciding whether Empire Flippers is the right platform for you. While they offer excellent service and extensive experience in facilitating online business transactions, there may be situations where alternative options better suit your requirements for privacy or discretion.

To learn more about Empire Flippers or to buy or sell a business, check out their marketplace today!

Looking to boost value of your Amazon business first? Check out what we’ve already done for our clients!

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