AMAZON ORGANIC RANKING PROCESS
The Organic Amazon Product Ranking Process
WHY SOME AMAZON SELLERS RANK AND OTHERS DON'T
The Amazon Ranking Algorithm Explained
Amazon’s A9 algorithm is a sales velocity based search engine. Unlike Google (links/authority first) and YouTube (engagement first), Amazon relies on individual sales through what they call “nodes”.
Amazon is also a lot simpler as a search engine, as a result their ranking factors can be simplified down to 2 key components. The first is on-page optimisation, which includes how your Amazon product listing is optimised for certain keywords, the text on your listing, imagery and everything that you control on an Amazon listing.
The second part of the algorithm focuses on sales velocity. This is why you’ll see poor optimised listings ranking extremely well. Put simply, Amazon rewards products that sell more ORGANICALLY.
The issue is, products that have strong organic rankings obviously make more organic sales by default, and hence continue to rank.
Our Keyword-Focused-Sales approach breaks this cycle. It’s the core part to the question how to rank organically on amazon, especially if you are a new seller.
Optimisation of Amazon listings
Amazon Ranking Services
Keyword Focused Sales & The Big 5.
Keyword Focused Sales is a process coined by the Amazon SEO Consultant founder, Tom Buckland.
After dozens of case studies the results clearly showed 5 key findings:
- Discounting products no longer works for any form of rankings.
- Amazon’s algorithm is hyper-granular – meaning you can rank for long tail (niche) keywords far easier than expected.
- Generating organic sales through specific keywords, increases the rank exponentially for those keywords.
- Reviews have zero direct impact on rankings (indirect obviously).
- External traffic & sales does not increase organic rankings effectively (aka as much as expected).
The results our Amazon SEO service achieved for a brand new premium supplements brand, built from zero to $55,000/month in sales within 6 months.
Amazon designed their algorithm with the intention of making the highest possible profits for the company – as a result they want to offer buyers the products with the highest chance of a sale, which means offering a product that has converted well for that particular keyword in the past. As a result, no ranking factor will ever outweigh genuine sales from real people.
Our sole goal is to ultimately increase your rankings, increase your net profit and increase the overall value of your Amazon brand. Whether this is to help you sell your business for more, through our multiple broker contacts in the industry or to create a rock solid business that cannot be out-ranked on Amazon.
ANY QUESTIONS?
FAQs.
WHAT ARE KEYWORD-FOCUSED SALES (KWFS)?
Keyword focused sales are purchases from real Amazon prime accounts who search a particular pre-defined keyword and complete the sale. When this happens multiple times in a short time period of time (5-13 days), your organic rank for that keyword will increase, in every single case. This is still the number 1 ranking factor in Amazon in 2025.
WHAT KEYWORD SHOULD I USE?
Get in touch to find out how many KWFS you need to rank individual keywords. We recommend starting with longer-tail, lower competition keywords, ranking these and simply re-investing the profit into medium and eventually high competition keywords once you are ranked.
HOW CAN I JUDGE WHAT COMPETITION MY KEYWORD IS OR HOW MANY KWFS TO ORDER?
We reverse engineer your current product’s rankings and recommend 3-5 keywords for you to select. For smaller campaigns it’s worth targeting a lower volume of total keywords to ensure rankings. Get in touch if you have any questions.
DO I NEED TO CREATE COUPONS?
No. There is no need to create any coupons or promotions. These are full priced sales. Discounted sales no longer work for rankings on Amazon.
WILL RANKINGS STICK?
This is one of the key reasons KWFS are so effective. If you have a good product, good price point and reviews, the product will stick in it’s new rankings. You can see our case studies & results for more instances of this in play. We do recommend “topping up” on KWFS when needed, for example in busy periods to ensure you stay ranked at key seasonal periods.
IS ANY ON-PAGE OPTIMIZATION OR COPYWRITING INCLUDED?
No listing optimisation is included within KWFS campaigns, but if this is a service you are looking for, please visit our listing optimisation services page. We also run a small audit prior to each KWFS campaign to ensure the KWFS volume and keyword selected should rank.
IS THERE ANOTEHR AMAZON PRODUCT RANKING SERVICE?
Currently for pure Amazon organic rankings, Keyword focused sales works the best. For external Amazon marketing including creative methodology around Google & YouTube SEO, please get in touch.