Amazon SEO Consultant

Amazon Marketing & Optimisation Services

How to Create an Amazon Sponsored Products PPC Campaign [GUIDE]

Updated January 28th 2018: Amazon sponsored products is Amazon’s Paid advertising medium. It’s also something that 99% of Amazon businesses do not do correctly. Please please please do not get this wrong as you will be leaving thousands on the table or worse paying tens of thousands over bidding on keywords and optimising for the wrong potential customers!

Note: We’ve also recently built an Amazon PPC training course designed for people who are looking to do this manually and achieve extremely low ACOS figures.

The PPC platform allows you to build a campaign and target specific keywords on this campaign, including how much to bid, what products to link to and your daily spends. In this guide we breakdown everything you need to have a successful campaign and make thousands of sales!

Amazon PPC CAMPAIGN  [Read more…]

The Importance Of Amazon’s Sponsored Products Campaign

The Importance Of Amazon's Sponsored Products CampaignsUpdated on Feb 15th 2018: Most Amazon sellers never turn on the sponsored ads campaign (PPC campaigns) the reason? They think there is too much competition and that they will burn through a lot of money. Which is of course a fair hesitation. The issue is that Amazon’s campaigns are designed to reward you. They are the easiest PPC campaigns I’ve personally ever worked with and if you have 20 good reviews already in place and your copy on the listing page itself is well written then you will have a good ROI on these campaigns.

Read this guide and you will NEVER not run Amazon sponsored ads again!

The ROI for the sponsored products campaigns is measured in ACOS. This stands for Amazon cost of sales. All this means is how much it has taken (in a percentage term) for you to generate X amount of sales. For example if we spent $10 to generate $100 in sales that would be a 10% ACOS. $20 would be 20% and so on. Remember this can go above as well, so if you spend $200 to generate only $100 in sales that would be a 200% ACOS. This would be pretty difficult to do though, and if this did happen, the issue probably isn’t your ppc campaign it’s actually your product or the product listing itself.

Turning these campaigns on is essential for a number of reasons. First up, you can test which one of your keywords is converting the highest. This is great data to have from a general business point of view. If you ever go on to Adwords or any other paid advertising you have this data already. Secondly you will likely generate a profit from this advertising medium anyway. For example if you sell a product for $100 and you have a 40% profit margin all in, then any acos under 40% will actually generate you a profit for each and every sale. Something that is not only possible but quite probable. Below are a couple of screenshots from our campaigns for myself personally and a couple of clients.

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Advanced Amazon Marketing Techniques Webinar

Last week I did a webinar with Veeqo (cool company btw) about some of the more advanced tips to improving rankings and generating more sales through Amazon. They had about 300 sign ups with about 80 attentees for the webinar so this was a relatively large audience, all of whom make over $1,000,000 a year in revenue through Amazon. As a result outlining the basics of Amazon marketing wasn’t really going to be relevant so instead I created a presentation that went pretty in depth into how to scale your business. I could write exactly what was talked about in the presentation but instead I wanted to just embed the webinar itself. If you have an Ecommerce business with more than 1 sales and marketing channel (Ecom store, local store, Shopify, Amazon, Ebay etc) then I would recommend checking out the Veeqo software!

Amazon Advanced Marketing Strategies For Veeqo.com

Why Amazon Can’t Really Track Fake Reviews

Why Amazon Can't Really Track Fake ReviewsWant To NOT get Banned from Amazon?

Probably should read this.

About 6 Months ago Amazon really started to crack down on fake reviews. They sued sellers that were implementing this technique and they then banned the incentivised reviews that came after. This was the process that some sellers used that involved giving away products for free in return for a review. This worked very well for a number of months and was the next step for sellers, but nowadays since Amazon has banned this process the question becomes:

What Do We Do Now That Incentivised Reviews and Purchasing Reviews Have Been Banned?

And that’s what I hope to cover today, as well as why Amazon can’t really track them.

So first up everything in this article is against Amazon’s T&Cs so if you want to go exactly by the book then this post isn’t for you.

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How To Unstick Sales for Amazon Products

AnalyticsStarting an Amazon business is freckin HARD!

Post updated 28th January 2018.

There are multiple moving parts and unlike starting a normal Ecom or physical premise business, you are doing all of this inside another person’s business. This means if there are any issues it might not be your fault. We’ve had orders lost, refunds taken from fraudulent accounts and who knows what else gone wrong by what is meant to be one of the most efficient companies in the world. It’s strange to think about Amazon making your business more difficult but the truth is unless you get very lucky they are going to mess your account up in some way or another.

The good news is that when it goes right, it’s a hugely streamlined business model. Marketing and launching a product ONCE to profit for months and years to come, with the only aspect you have to worry about is your stock. This is of course assuming you have a great product and don’t forget to re-supply Amazon’s warehouse or have any issues inside of that.

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