Best Amazon Seller Tools For FBA

Previously we did a post on the best Amazon seller tools, it was 15,000 words long and contained 60+ softwares and tools that we ranked.

That was a waste of time.

Rebuilding this list fully for 2025 we’re going to talk about just a handful of the best tools for amazon sellers.

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Why?

Because with all the massive lists built just to rank in Google or built by Ai to write a million words of fluff, the whole idea of the best tools was lost.

Instead here’s the tools I use to run dozens of clients Amazon FBA businesses and all the personal Amazon SEO & marketing for our 5 Amazon brands.

Best for Amazon Marketing & Rank Tracking
Best for Profit & Inventory Tracking
Our Rating:
4.8
Our Rating:
5.0
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Best for Amazon Marketing & Rank Tracking
Our Rating:
4.8
30 Day Free Trial
Best for Profit & Inventory Tracking

Sellerboard

Sellerboard is a tool I tried to build years ago (7 in fact).

It’s a profit analytics dashboard, that unlike others, actually gives you the absolute granular detail that you need to understand everything about your Amazon brand.

From individual product revenue, profit, net profit, refund, fulfilment breakdowns, which can then be split by marketplace, date and other key features.

This software is a must for anyone who owns any type of Amazon brand.

It’s a game changer.

We tried to make it but couldn’t do it but they managed it. It’s something I’d pay 10 times more money for, and something I think everyone has to have because of the granularity of detail the tool gives you.

You are likely making less than you think from your Amazon business, but gun-to-your-head, do you know where that’s coming from and how much?

Have a watch of our Sellerboard review video below.

If you prefer reading, the full Sellerboard review is below.

Sellerboard Review Sellerboard Review

(2 Months Free Trial Available)

Grab a coffee and get comfortable, because today we’re going in depth in our Sellerboard review.

This is a pretty exciting tool that you’ll want to be aware of if you manage one or more Amazon seller accounts.

Learn more about Sellerboard in our Full Review.

What is Sellerboard?

Sellerboard is an advanced Amazon seller tool designed specifically for FBA businesses, providing essential features like sales analytics, profit tracking, and comprehensive reporting to help sellers optimize their operations.

With the ever-changing landscape of Amazon, it’s crucial for sellers to leverage effective tools such as Sellerboard to stay competitive and maximize profits. Whether you’re a wholesale reseller or involved in retail arbitrage, understanding the power of Sellerboard can significantly impact your business outcomes.

By equipping sellers with advanced metrics and analytics, this platform addresses the unique challenges faced by those in the competitive landscape of Amazon.

Designed specifically for individuals managing Fulfilled by Amazon (FBA) operations, it give the power to users to:

  • Monitor real-time sales data and inventory levels.
  • Analyse profit margins with intuitive dashboards.
  • Conduct A/B testing to refine marketing strategies.
  • Access automated alerts to ensure stock availability.
  • Profit from comprehensive support resources tailored to enhance the overall seller experience.

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Unlike other Amazon seller tools like Helium 10’s Profit tool, Profit Bandit and SourceMogul, Sellerboard sets itself apart through its user-friendly interface and robust integration capabilities, ensuring that sellers can focus more on growth and less on administration.

The UX is also painfully simple, it takes about 5 minutes to integrate (another 20-30 mins to back-date your sales) and from there you’ll be able to see every single breakdown you ever wanted.

Features of Sellerboard

Sellerboard boasts a variety of features that cater to Amazon sellers, including accurate sales analytics, detailed profit tracking, and robust inventory management tools tailored for optimizing your FBA operations.

Among these, the sales analytics feature stands out, providing insights into trends and performance metrics that give the power to sellers to make data-driven decisions. This functionality not only tracks revenue but also breaks down profits by product, allowing users to identify their best-sellers and the items that might be draining resources.

The inventory management tools ensure that sellers can efficiently monitor stock levels, manage reordering processes, and forecast inventory needs based on historical sales data. This proactive approach prevents stockouts and overstock situations, which are critical for maintaining a healthy cash flow.

  • Profit Tracking: Real-time calculations based on Amazon fees, logistics, and advertising costs ensure that sellers are always informed about their financial health.
  • Dynamic Reporting: Sellers can customize reports to focus on the metrics that matter most to their business, offering flexibility in data analysis.

Pros and Cons of Sellerboard

When evaluating Sellerboard, it’s essential to consider both the pros and cons; while it enhances efficiency and provides insightful analytics for Amazon sellers, some more tech-fearful users may find its learning curve a bit steep.

Many users appreciate how Sellerboard offers real-time inventory tracking, profitability analysis, and streamlined management of various listings, which can significantly bolster their decision-making process. With features like automated profit calculations and alerts for stock replenishments, it aids sellers in optimizing their strategy.

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  • Advantages: Sellerboard’s dashboard is user-friendly once mastered, presenting key metrics at a glance.
  • Disadvantages: Conversely, newcomers might feel overwhelmed by the plethora of options, which could detract from their initial experience.

Ultimately, weighing these aspects carefully will help potential users make an informed choice about harnessing Sellerboard’s capabilities effectively.

All in all, for me, Sellerboard is one of the top 3 best amazon seller tools on the market currently.

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Helium 10 (Best Amazon Market Research Tool)

helium10

Helium 10 is a powerful suite of Amazon seller tools that provides sellers with vital resources for product research, keyword research, and optimizing their FBA listings to achieve better visibility and sales on Amazon’s platform.

We’ve covered Helium 10 extensively on the Amazon SEO Consultant site over the years and we have our full review of Helium 10 for anyone wanting a more in-depth look at each individual software and tool in major detail. They also do have a good training centre, full of amazon seller resources that most newbies will find very useful.

What is Helium 10?

Helium 10 is an all-in-one software suite designed for Amazon sellers, offering tools for competitive analysis, keyword research, and listing optimization tailored to elevate FBA businesses.

helium10 analytics

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This powerful platform aims to streamline the selling process for merchants by providing comprehensive features that assist with various aspects of their operations. Users can leverage tools like Listing Builder and AI Assist for optimized sales. Helium 10’s integration with Google Keyword Research ensures top-notch keyword research capabilities. Users can leverage:

  • Keyword Research: Pinpoint high-traffic search terms to optimize product listings effectively.
  • Listing Optimization: Enhance product visibility by utilizing insights to make data-driven adjustments.
  • Competitor Analysis: Analyze rival products and strategies to identify gaps and opportunities.
  • Product Research: Discover profitable niches and trending items that align with current market demand.
  • Inventory Management: Keep track of stock levels and sales trends to ensure timely restocking.

With these functionalities, Helium 10 gives Amazon sellers the power to achieve greater success in a competitive marketplace, especially when integrated with advertising analytics tools for better PPC campaigns.

Although I do think Helium 10 has some holes within their amazon selling tools.

For example, for Amazon marketing agencies or larger brands, most of these tools will be very simplistic and you won’t use them on a daily or weekly basis.

As I mentioned in the full review video above, currently I think Helium 10 should be called Helium 4 as the bloat of tools for amazon fba sellers has just gone crazy.

Helium 10 has been in our best amazon tools list every single year since we started writing it, but nowadays, I’m not as sold on the tool as previous years, there’s some improvements that could be made. Some of the features are outlined below.

Features of Helium 10

helium10 features

Helium 10 offers an impressive range of features, including advanced keyword research tools, product tracking capabilities, and listing optimization functionalities to help sellers enhance their FBA performance.

These tools work synergistically to give the power to sellers in navigating the competitive Amazon marketplace. For instance, the keyword research tool provides insights into high-traffic search terms, enabling sellers to tailor their product listings for better visibility.

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Meanwhile, product tracking capabilities allow for monitoring competitors’ strategies and pricing, facilitating knowledge-based decision making. The listing optimization functionalities help fine-tune product descriptions, ensuring they resonate with the target audience.

  • Comprehensive analytics to track sales performance.
  • Alerts for changes in product rankings or listings.

By leveraging these powerful features, sellers can optimize their business strategies and ultimately drive greater sales success.

Pros and Cons of Helium 10

helium 10 pricing

Analyzing the pros and cons of Helium 10 reveals that while it offers robust tools for Amazon sellers, the complexity and pricing can be a deterrent for some users.

The platform is equipped with a variety of features designed to streamline the selling process, such as advanced keyword research, product tracking, and inventory management. The steep learning curve can be overwhelming for newcomers, potentially hindering their ability to harness its full potential.

  • Strengths: The toolkit includes comprehensive analytical tools, which give the power to users to optimize listings effectively.
  • Weaknesses: Some sellers may find the subscription costs to be high compared to other alternatives.

For those who can navigate the intricacies, Helium 10 can be a game changer in the competitive Amazon marketplace, but it might also deter those seeking simpler solutions.

We also did a recent breakdown on YouTube on why these 2 are our favourite Amazon seller tools.

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Jungle Scout

Jungle Scout, is another of the amazon FBA tools that feels like it’s been around forever, along with tools and sofwares like ZonGuru and Keepa.

Jungle Scout is one of the leading Amazon seller tools that give the power to users to conduct thorough product research, analyze sales data, and identify profitable opportunities within the FBA marketplace to enhance their Amazon business.

What is Jungle Scout?

Jungle Scout is a robust Amazon seller tool specifically designed for FBA sellers, providing comprehensive product research functionalities that help identify high-demand items in the marketplace.

This powerful tool offers a suite of features that streamline the selling process, making it easier not just to discover trending products, but also to analyze competitors effectively.

Sellers can benefit from advanced sales estimations, which allow them to predict potential earnings based on real market data. Furthermore, Jungle Scout’s Chrome extension is a valuable asset for on-the-go insights.

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  • Its intuitive interface gives users access to keyword research tools that highlight commonly searched terms.
  • There are features for tracking product performance over time, assisting sellers in adjusting their strategies as needed.

In essence, Jungle Scout gives sellers the power to make informed decisions by providing them with the insights necessary to succeed in a highly competitive environment, ensuring that they stay ahead of market trends with tools like the Inventory Manager and Review Automation.

Features of Jungle Scout

Jungle Scout’s features are often highlighted by experts like Brian Connolly and James from New Jersey for their effectiveness.

Jungle Scout comes equipped with a myriad of features, including product tracking, sales analytics, and powerful keyword research tools that assist Amazon sellers in making data-driven decisions.

These functionalities not only streamline the selling process but also provide a competitive edge in the ever-growing marketplace. For instance, the product tracking tool allows users to monitor their competitors’ performance and adjust strategies accordingly.

Additionally, integrating with Flexport can facilitate smoother logistics and supply chain management.

  • The sales analytics feature breaks down crucial data points, offering insights into pricing trends and buying behaviors for Amazon FBA sellers.
  • The keyword research tools enable sellers to pinpoint high-demand, low-competition keywords, which can enhance their product listings and boost visibility.

Integrating these features, such as AI tools and Listing Builder, effectively gives the power to sellers to optimize their inventory and marketing efforts, ultimately leading to increased revenue and success on the Amazon platform.

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Pros and Cons of Jungle Scout

Evaluating the pros and cons of Jungle Scout highlights its effectiveness in product research but may also reveal concerns regarding pricing trends and the learning curve for new users, as a result it’s dropped some rankings in this year’s best amazon tools rankings.

Similar to Helium 10, Jungle scout has a range of tools for amazon sellers, including extensions, keyword research, product research and more.

For those venturing into the world of e-commerce, Jungle Scout offers an array of features designed to streamline the product discovery process, making it a valuable companion. Users can leverage its comprehensive database, illuminating hidden market opportunities.

The flexibility and depth of analysis give the power to sellers to make well-informed decisions, optimizing their investment. On the flip side, many beginners often struggle with the platform’s interface, which can lead to frustrations early on.

While its cost may seem justified for serious entrepreneurs, budget-conscious users might hesitate, given the subscription fees involved.

  • Advantages: Intuitive product tracking, deep market insights
  • Disadvantages: Potentially steep learning curve, higher price point

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FeedbackWhiz

FeedbackWhiz is a specialized Amazon seller tool, similar to Keepa and Helium 10, focused on automating review requests and enhancing customer feedback management, helping sellers improve their product visibility and reputation on the platform.

What is FeedbackWhiz?

FeedbackWhiz is a dedicated tool for Amazon sellers that automates review requests and focuses on reputation management, ensuring sellers can effectively engage with their customers.

This innovative platform streamlines the process of soliciting feedback, making it easier for businesses to connect with their audience while saving valuable time. With its automated workflows, sellers can effortlessly send personalized messages, followed by insightful analytics to better understand customer satisfaction.

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FeedbackWhiz offers the capability to monitor listings, allowing users to promptly address negative reviews and improve their overall shopping experience. This engagement not only boosts product visibility but also fosters loyalty over time.

  • Reputation Management: Helps maintain a positive brand image.
  • Data Analytics: Provides insights on customer behavior.
  • Feedback Requests: Automates review solicitation.

By utilizing its powerful features, sellers are equipped to enhance their reputational standing in the competitive Amazon marketplace.

Features of FeedbackWhiz

FeedbackWhiz includes essential features such as review automation, customer interaction tools, and analytics to help Amazon sellers maintain a positive image and engage with their audience effectively.

These tools work seamlessly to streamline the feedback process, making it easier for sellers to monitor their ratings and respond promptly to customer inquiries.

By utilizing review automation, sellers can not only automate requests for feedback but also manage and respond to reviews in real-time, boosting their engagement levels and driving customer loyalty.

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The powerful analytics offered by FeedbackWhiz allow users to track their review trends, identify potential issues, and implement strategies to improve their overall seller rating.

This comprehensive suite of features ensures that sellers are well-equipped to handle customer interactions and maintain a stellar reputation in the competitive Amazon marketplace.

Pros and Cons of FeedbackWhiz

When considering FeedbackWhiz, it’s important to weigh the pros and cons; while it excels in automating review requests and enhancing customer engagement, some may find its pricing structure challenging.

This balance is crucial for businesses looking to maximize their return on investment. On one hand, the tool provides features like real-time analytics and robust report generation, which can significantly improve your operational strategies.

Users often appreciate the intuitive interface, making it accessible even for those not tech-savvy. Some feedback indicates that certain advanced functionalities may require a steep learning curve, particularly for newcomers in the e-commerce landscape.

While the integration with platforms like Amazon is a strong suit, the absence of multi-channel support might limit its effectiveness for businesses wanting to expand their reach. Evaluating how it aligns with specific business needs can help in making an informed decision.

Previously Feedback Whiz would have made the top 5 in our best amazon seller tools post, I think even in the 2019 version they did in fact make the top 5, but nowadays there’s just not enough there to warrant a high rating.

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Viral Launch

Viral Launch is an innovative Amazon seller tool, akin to Tactical Arbitrage and ZonGuru, that offers comprehensive services for product discovery, market intelligence, and launching new products effectively within the competitive FBA space.

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What is Viral Launch?

Viral Launch is a robust tool designed for Amazon sellers, focusing on product launches and providing market intelligence to ensure optimal positioning in the FBA marketplace.

Viral Launch has been in best amazon seller tool lists for what feels like decades.

This was the first Amazon seller software or FBA tool I ever used.

With its comprehensive suite of features, Viral Launch gives the power to users by delivering critical insights into customer preferences, competitor activities, and overall market trends using advanced Product Analytics and AI Assist. As hot-niche opportunities emerge, sellers can leverage this data to craft informed strategies and maximize their reach.

The platform further assists in streamlining the launch process, enabling sellers to identify the most effective keywords for listings and optimizing their advertisement campaigns to enhance visibility. Not only does this tool provide an avenue for efficient market analysis, but it also supports ongoing performance tracking post-launch, allowing sellers to make necessary adjustments rapidly.

  • Market Intelligence: Understand competitive landscapes.
  • Launch Strategies: Effective launch planning and execution.
  • Keyword Optimization: Connect a product with likeliest buyers.

Features of Viral Launch

Viral Launch offers a plethora of features such as product discovery, market analysis, and launch services that give the power to Amazon sellers to succeed in a competitive environment. Previously a top 3 ranking in our best amazon fba tools post of 2017, but the tool hasn’t really stepped up in the past few years.

These tools not only streamline the selling process but also provide critical insights into consumer behavior and market trends, enabling sellers to make informed decisions, akin to the functionality offered by the Amazon Seller App and CamelCamelCamel.

  • Product Discovery: This feature helps sellers identify trending products by analyzing various metrics, ensuring they choose items with high demand and low competition.
  • Market Analysis: By examining competitor performance and keyword rankings, sellers can strategize their listings effectively, maximizing visibility and sales potential.
  • Launch Services: These comprehensive solutions assist sellers in executing effective promotional campaigns, ensuring successful product launches that resonate with target audiences.

Together, these features form a robust toolkit that not only simplifies the complexities of selling on Amazon but also drives growth and success in a highly competitive landscape.

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Pros and Cons of Viral Launch

Evaluating the pros and cons of Viral Launch allows us to appreciate its robust services for product launches, while noting that it may come with a higher price point than some competitors.

By leveraging advanced tools and analytics, the platform offers users significant insights into market trends, enabling them to devise strategic approaches for successful product placements.

Potential users should consider that the learning curve can be steep, particularly for those who are new to digital marketing and e-commerce. This complexity can make it challenging to fully utilize all features without some prior experience or dedicated time for training.

  • Strengths: Comprehensive analytics, competitive intelligence, and streamlined launch processes.
  • Weaknesses: Higher costs, potential for initial overwhelm without experience.

While the platform can deliver significant advantages, weighing these factors against the investment is crucial for anyone contemplating its adoption.

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AMZScout

AMZScout is a valuable Amazon seller tool, similar to other options like; SourceMogul and  Seller Amp, that focuses on product research and sales analytics, enabling sellers to make informed decisions based on real-time market data and trends.

What is AMZScout?

AMZScout is a powerful tool Amazon seller software, designed for Amazon brands, focusing on market analysis and providing insights necessary for successful FBA operations.

This innovative software offers comprehensive features that cater specifically to those navigating the intricate landscape of Amazon selling. By delivering real-time data and analytics, sellers can easily assess market trends, identify profitable products, and strategically plan their inventory.

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For instance, the keyword research tool enables sellers to discover high-demand items with minimal competition, elevating their chances of success. AMZScout supports users with competitor analysis, allowing them to benchmark their performance against others in the same niche.

With insights from detailed sales estimates and revenue calculations, Amazon sellers are equipped to make informed decisions that can significantly impact their business growth.

The issue in general with AMZ Scout is down to how close in features this is to other bigger (and better) tools and softwares.

Specifically Helium 10.

Although cheaper, I do think AMZ Scout has a long way to go before it competes with the UX and overall effectiveness of others in the marketplace.

Features of AMZScout

AMZScout includes a variety of features, such as product research tools, sales data analytics, and a Chrome Extension, specifically designed to support Amazon sellers in their FBA journey.

These Amazon seller tools give the power to users by providing insights into market trends and competitive landscapes, which can significantly enhance their strategic planning. The product research tool allows sellers to discover high-demand items with low competition, thereby facilitating informed inventory choices.

The sales data analytics feature helps track competitors’ performance and pricing strategies, ensuring that sellers can adapt quickly to changing market conditions. Tools like Helium 10 and Jungle Scout further aid in optimizing sales strategies.

  • Comprehensive keyword analysis to maximize listing visibility.
  • User-friendly interface for easy navigation and data extraction.
  • Customizable reports that offer in-depth insights tailored to specific needs.

By utilizing these features, Amazon sellers can make data-driven decisions that lead to increased sales and profitability. The integration of AI tools and Google Keyword Research can enhance listing optimization.

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Pros and Cons of AMZScout

Considering the pros and cons of AMZScout highlights its effectiveness in providing market insights, though some users may find its interface less user-friendly than desired. Tools like Keepa and CamelCamelCamel can complement AMZScout by offering price tracking capabilities.

Many businesses and entrepreneurs rely on it for critical data that can shape their sales strategies and product decisions. The platform offers tools such as a comprehensive product database, keyword tracker, and sales estimator, making it quite valuable for thorough market analysis.

Wholesale resellers also benefit from these insights to optimize their sourcing strategies from platforms like Alibaba.

While some appreciate its robust feature set, others have expressed concerns about the complexity of navigation and steep learning curve, which may deter beginners. This balance of advantages and drawbacks is essential for any user to consider when they decide whether to utilize AMZScout for their Amazon business needs.

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Frequently Asked Questions

What are the best Amazon FBA tools for sellers and wholesale resellers?​

The top Amazon FBA tools for sellers are Sellerboard, Helium 10, and any other relevant, well-ranked tools or software. These tools help sellers to improve their FBA business by providing features such as inventory management, keyword research, and analytics.

ZonGuru and SourceMogul are also notable for their innovative solutions in product research and analysis, while Profit Bandit assists in competitive pricing strategies.

Sellerboard is ranked as the best Amazon tool because of its comprehensive features and user-friendly interface. It offers real-time profit and sales tracking, inventory management, PPC optimization, and more, making it a top choice for FBA sellers.

Helium 10 is a top-ranked Amazon FBA tool due to its advanced keyword research capabilities, listing optimization tools, and powerful analytics. It also offers features like product research, keyword tracking, and inventory management, making it a comprehensive tool for FBA sellers.

Yes, there are many other relevant and well-ranked tools for Amazon FBA sellers such as Sellics, and AMZFinder. These tools offer various features to help sellers with product research, inventory management, and more. But they don’t make it into our best amazon tools list this year.

No, Amazon FBA tools can benefit all types of sellers, including wholesale resellers, regardless of their experience or the type of products they sell. These tools provide valuable insights and resources that can help sellers of any level improve their business and increase their profits. Platforms like Flexport can also assist with logistics and supply chain optimization.

Amazon FBA sellers should consider their specific needs and goals when choosing an FBA tool. They should also read reviews, compare features, and take advantage of free trials to find the best fit for their business.

Consulting experts like Brian Connolly or James from New Jersey can also provide insights into selecting the most effective tools. Ultimately, the right tool will depend on the individual seller’s preferences and requirements.

So that rounds up the best tools for Amazon sellers (In My Opinion), any comments or thoughts let me know. If you think there should be any other tools for selling on amazon added to the list, even if they aren’t specifically softwares or SAAS based products then get in touch.

 

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Article by

Thomas Buckland

Owner & Founder

Tom Buckland is an Amazon marketing consultant owning multiple digital brands. Originally starting in the SEO industry in 2009 creating Ghost Marketing, Tom moved his focus to Amazon and developing Amazon brands and helping others profit and rank on Amazon.

Now into 2023 Tom works with multiple Amazon brands and Ecom stores to develop their Amazon strategy, and help them rank and optimise products.

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