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If you’re an eCommerce professional, you’re probably aware that attending eCommerce conventions and conferences is a must in order to keep on top of the

In this post, I’m going to list some proven and reliable strategies to improve your customer conversion rates. If you aren’t well versed in conversion

Taking steps to encourage customer loyalty is one way to future proof your income and make sure your customer-base remains as strong as possible. The

Updated June 2019 When inexperienced online marketers decide to try their hand at eCommerce, they quite often make the early mistake of just getting as

What is a Customer Persona? A customer persona is a profile of who you would ideally like to sell a specific product or campaign to,

Updated June 2019 It’s officially the age of eCommerce. The unprecedented growth is showing no signs of letting off, with up to 95% of purchases

I wanted to talk about customer service today. For small businesses just starting out, it can sometimes be treated as “something we’ll improve later”. But

Going into 2019, the growth of online shopping is showing no signs of slowing. More growth means more potential customers, and more ways to sell,

You want them to buy from you. You want them to notice you. You want them to talk about you. But have you done enough