Our founder, Tom Buckland, did a webinar with Veeqo, a cool company by the way, about some of the more advanced tips to improving rankings and generating more sales through Amazon. They had about 300 sign ups with about 80 attendees for the webinar. This was a relatively large audience, all of whom make over $1,000,000 a year in revenue through Amazon. As a result, outlining the basics of Amazon marketing was not really going to be relevant. Instead, he created a presentation that went in depth into how to scale your business. He could write exactly what was talked about in the presentation, but instead we have embedded the webinar. If you have an ecommerce business with more than one sales and marketing channel, then we would recommend checking out the Veeqo software!
Want To NOT get Banned from Amazon?
You should probably read this.
About 6 months ago, Amazon really started to crack down on fake reviews. They sued sellers that were implementing this technique and they banned the incentivised reviews. This was the process that some sellers used to gain reviews by giving away free products. This worked very well for a number of months and was the next step for sellers, but nowadays since Amazon has banned this process the question becomes:
What Do We Do Now That Incentivised Reviews and Purchasing Reviews Have Been Banned?
And that is what we hope to cover today, as well as why Amazon cannot really track them.
So first up, everything in this article is against Amazon’s T&Cs. If you want to go exactly by the book, this post is not for you.
Starting an Amazon business is freckin HARD!
Post updated 23rd July 2018.
There are multiple moving parts associated with starting an Amazon business. Unlike starting a normal Ecom, or physical premise store, you are doing all of this inside another person’s business. This means if there are any issues it might not be your fault. We have had orders lost, refunds taken from fraudulent accounts and who knows what else has gone wrong. You would sometimes not believe this is meant to be one of the most efficient companies in the world. It is strange to think about Amazon making your business more difficult. However, the truth is unless you get very lucky, they are going to mess your account up in some way or another.
Streamlined Business Model
The good news is that when it goes right, it is a hugely streamlined business model. Marketing and launching a product correctly ONCE can result in profit for months and years to come. Consequently, the only aspect you have to worry about is your stock. Of course, this is assuming you have a great product, do not forget to re-supply Amazon’s warehouse, or have any further issues inside of that.