About 6 Months ago Amazon really started to crack down on fake reviews. They sued sellers that were implementing this technique and they then banned the incentivised reviews that came after. This was the process that some sellers used that involved giving away products for free in return for a review. This worked very well for a number of months and was the next step for sellers, but nowadays since Amazon has banned this process the question becomes:
What Do We Do Now That Incentivised Reviews and Purchasing Reviews Have Been Banned?
And that’s what I hope to cover today, as well as why Amazon can’t really track them.
So first up everything in this article is against Amazon’s T&Cs so if you want to go exactly by the book then this post isn’t for you.
The Obvious Method
Family, co-workers, friends and other trusted individuals – This is easily my favourite way to generate reviews for 2 reasons. 1.) They don’t tell on you, there is no way they will go to Amazon and say “I was paid to purchase this product” and hence there is a lot of trust there. 2.) They can in fact be “paid” outside of a discount. Amazon has cracked down on discounted reviews. Even sales that are 20% discounted where the individual leaves a review are seen as dodgy nowadays! That means that you can’t really offer discounts in return for reviews anymore. BUT if you send the money to an individual outside of Amazon, of even just state you”ll help them out later down the line, that’s the best way to do it. E.G. Send money for the product through a PayPal or just buy someone a beer next time you see them.
This technique works amazingly well if BOTH are Amazon sellers, as both parties know the process and will be happy to purchase each other’s product as a result.
Why It Can’t Be Tracked
Amazon has “banned” these types of reviews. But in essence there is no way they can be tracked. If all IP addresses come from the same city then this might be a slight red flag, but assuming you have friends and families who have had Amazon accounts for years, in different locations all over the UK and the ONLY similarity is that they know you… You think Amazon knows that? Or even cares? The answer is obviously no and as a result this canned be traced or tracked.
One element you should remember is the IP address of individuals that purchase multiple products and review them. If this becomes too obvious that they are only purchasing these products from 1 company and reviewing 5 stars everytime then that’s going to be a red flag and might get your account looked at. But just be careful keep your reviewers spread out and ensure they never tell Amazon it was a paid review! If you want more ideas and techniques check out our site or the full how to launch an Amazon business guide. Thanks for reading.