Last week I did a webinar with Veeqo (cool company btw) about some of the more advanced tips to improving rankings and generating more sales through Amazon. They had about 300 sign ups with about 80 attentees for the webinar so this was a relatively large audience, all of whom make over $1,000,000 a year in revenue through Amazon. As a result outlining the basics of Amazon marketing wasn’t really going to be relevant so instead I created a presentation that went pretty in depth into how to scale your business. I could write exactly what was talked about in the presentation but instead I wanted to just embed the webinar itself. If you have an Ecommerce business with more than 1 sales and marketing channel (Ecom store, local store, Shopify, Amazon, Ebay etc) then I would recommend checking out the Veeqo software!
Want To NOT get Banned from Amazon?
Probably should read this.
About 6 Months ago Amazon really started to crack down on fake reviews. They sued sellers that were implementing this technique and they then banned the incentivised reviews that came after. This was the process that some sellers used that involved giving away products for free in return for a review. This worked very well for a number of months and was the next step for sellers, but nowadays since Amazon has banned this process the question becomes:
What Do We Do Now That Incentivised Reviews and Purchasing Reviews Have Been Banned?
And that’s what I hope to cover today, as well as why Amazon can’t really track them.
So first up everything in this article is against Amazon’s T&Cs so if you want to go exactly by the book then this post isn’t for you.
The Obvious Method
Family, co-workers, friends and other trusted individuals – This is easily my favourite way to generate reviews for 2 reasons. 1.) They don’t tell on you, there is no way they will go to Amazon and say “I was paid to purchase this product” and hence there is a lot of trust there. 2.) They can in fact be “paid” outside of a discount. Amazon has cracked down on discounted reviews.
Even sales that are 20% discounted where the individual leaves a review are seen as dodgy nowadays! That means that you can’t really offer discounts in return for reviews anymore. BUT if you send the money to an individual outside of Amazon, of even just state you”ll help them out later down the line, that’s the best way to do it. E.G. Send money for the product through a PayPal or just buy someone a beer next time you see them.
This technique works amazingly well if BOTH are Amazon sellers, as both parties know the process and will be happy to purchase each other’s product as a result.
Remember I do NOT advocate this, I’m just stating that Amazon has no way of tracking these. Even if they flag your account as suspicious there is no proof into what is happening and as a result you “shouldn’t” have any action taken against your account – At worst you will lose the reviews that were posted!
Why It Can’t Be Tracked
Amazon has “banned” these types of reviews. But in essence there is no way they can be tracked. If all IP addresses come from the same city then this might be a slight red flag, but assuming you have friends and families who have had Amazon accounts for years, in different locations all over the UK and the ONLY similarity is that they know you… You think Amazon knows that? Or even cares? The answer is obviously no and as a result this canned be traced or tracked.
Unless Amazon brought PayPal….. Then we’re all f*cked!
One element you should remember is the IP address of individuals that purchase multiple products and review them. If this becomes too obvious that they are only purchasing these products from 1 company and reviewing 5 stars everytime then that’s going to be a red flag and might get your account looked at. But just be careful keep your reviewers spread out and ensure they never tell Amazon it was a paid review! If you want more ideas and techniques check out our site or the full how to launch an Amazon business guide.
Once you have a few reviews you are ready to move onto the one thing. The one thing is the technique we use to rank our products in Amazon’s search engine. As you already probably know by now, organic rankings = massive profits. Find out the technique below.
Starting an Amazon business is freckin HARD!
There are multiple moving parts and unlike starting a normal Ecom or physical premise business, you are doing all of this inside another person’s business. This means if there are any issues it might not be your fault. We’ve had orders lost, refunds taken from fraudulent accounts and who knows what else gone wrong by what is meant to be one of the most efficient companies in the world. It’s strange to think about Amazon making your business more difficult but the truth is unless you get very lucky they are going to mess your account up in some way or another.
The good news is that when it goes right, it’s a hugely streamlined business model. Marketing and launching a product ONCE to profit for months and years to come, with the only aspect you have to worry about is your stock. This is of course assuming you have a great product and don’t forget to re-supply Amazon’s warehouse or have any issues inside of that.
How to Start an Amazon Business | How to Launch a Product on Amazon
87% of Amazon FBA start-ups FAIL in the first 2 years!
By reading this post you can prevent yourself from just being another one of the 87%.
Last Updated 20th October 2017: This post is pretty long and as a result I might have skipped over steps that beginners may not understand. As a result we are building specific guides, such as the PPC guide, how to add a product guide and many others, so if you have any questions regarding the article or the process itself feel free to get in touch with me directly, or if you think there is something I should add to the post then let me know as I’d like to keep this updated regularly – [email protected]