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Part 4: Case Study – Amazon FBA Business + Product Ideation, Development

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Part 4: Case Study – Amazon FBA Business + Product Ideation, Development

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Month 3 of the new business that was acquired (read part 1,2,3 of the case study for more information) has primarily involved solving internal processes (stock management, review follow up) and the development of new products.

For small-medium sized Amazon businesses doing less than 6 figures revenue per month, cash flow is one of the most important things. Having the cash to invest in new product development and initial stock ordering (and marketing) whilst at the same time ensuring you are not dry if you stock-out of an exiting product is key.

Luckily as there’s very little fixed costs in these business models and for this personal project we aren’t withdrawing any profit from the business, it’s an easy enough problem to solve.

In April 2019 the business hit $21,000 in revenue through Amazon which is an increase of $3,000 on the month previous (in case study part 3). Although this was all input straight back into marketing, product development and inventory.

The business day-to-day is still bouncing between $400-900 in daily sales, which as a range is huge. Even just this week we’ve experienced this;

Moving forward we’ll develop some more in-depth reporting talking about what we’ve specifically done for the brand, as well as the goals for the products. Stay tuned.

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