I live in the UK and started digital marketing in 2009. After 3 years of studying, working in the industry and seeing how poor the majority of digital marketers who claim to be experts in the industry were, I decided to set-up my own SEO agency in Cardiff (That’s a city in the UK). Which now has dozens of awesome clients which we help build multi million pound & dollar businesses across the globe.
Once this was in place I looked for the next opportunity which I saw was clearly Amazon and more specifically their FBA Programme. If you don’t know the FBA programme allows individuals or businesses to ship their products directly to the Amazon warehouse and have them store, pick, pack and ship your items as people buy it through the site. In early 2016 I set-up my own fitness company with all products being fulfilled by Amazon. This continues to this day and grows without having to do too much, this is one of the reasons I decided to set-up this website.
Amazon has huge potential to smart business people all over the world, individuals who want to run a business but also want freedom. If you want to start a business usually you need a warehouse, someone to pick and pack the orders, all of which has very large overheads, especially when you are first getting started. Amazon clears all of these roadblocks and hence if you have an idea for a business, you can create a product send it to their warehouse and they will do everything for you, leaving you to do the important things such as designing and manufacturing great products, and spending time doing the things you really enjoy in life.
The issue most people face is getting started! If you have no technical experience, setting up an FBA business can actually be quite difficult. I consider myself quite tech savvy, especially in the online marketing world and yet I struggled to perfectly launch all of my products, their were shipping errors, stock issues and even pricing issues, all of which only happens when you are not sure about a platform you are using. So this is the reason I started this business, to help business owners fast track their Amazon success.
Ranking highly in the Amazon search engine itself is the key to making money with them, but doing this is very complicated if you have no experience yourself. You can follow the guides and listen to all the experts, but chances are they haven’t actually gone out there and done it themselves. Amazon’s algorithm is based on 1 primary metric (loads of secondary ones) which is SALES. Amazon ranks products based on HOW MUCH MONEY IT WILL MAKE THE COMPANY.
Think about it, Google ranks websites on relevance, to make them the best search engine, to keep people coming back, and hopefully clicking ads = Profit for Google. Amazon makes it’s profit from the amount of money they make per sale for a product. If product A sells 10 units @ £10 and product B sells 100 units @ £10, which will rank higher? Exactly!
Gaining the initial exposure in Amazon is 100% the most difficult part to the entire Amazon business model. Getting those first few reviews and sales to start to push your product up in the rankings is very hard. Over the past 6 months I’ve developed a strategy that perfectly allows me to do this, within Amazon’s terms of service (AKA you can just pay people to leave positive reviews) BUT you can ask people to leave a review (can’t say positive) in return for a discounted product….. Read the below quote from amazon’s terms of service page.
Paid Reviews – We do not permit reviews or votes on the helpfulness of reviews that are posted in exchange for compensation of any kind, including payment (whether in the form of money or gift certificates), bonus content, entry to a contest or sweepstakes, discounts on future purchases, extra product, or other gifts.
The sole exception to this rule is when a free or discounted copy of a physical product is provided to a customer up front. In this case, if you offer a free or discounted product in exchange for a review, you must clearly state that you welcome both positive and negative feedback. If you receive a free or discounted product in exchange for your review, you must clearly and conspicuously disclose that fact.
Our review process mixed with my knowledge of optimisation and paid ads (Amazon’s sponsored products) leads to an extremely effective ranking strategy, whether this be for a launch or to re-build your Amazon business.
Let me know if you have any questions.