A 3 Month Amazon SEO Case Study – Culminating in £72,000 Value Added

This case study was written about in full on my personal business blog, but the crux of it is below.

In September 2024 I started a product launch campaign for a personal brand we have on Amazon (UK only).

The goal of the entire process was to generate 10 sales per day (AVG net profit of about £3-4 per sale). So around £40/day profit.

The case study was actually going to be used on our course (which is now live on the courses page of the site) for anyone looking for the step by step on how to achieve these type of results.

It began with a normal launch process of keyword research, competition analysis and on-page optimisation.

I won’t cover these in much detail as the majority of people reading this will already be pretty clued up, if you aren’t take a look at the other course we have that’s $47 on listing optimisation and save yourself 100s of hours of overkill and BS on Amazon YouTube….

So once the product was live and indexed, it was time to rank (zero reviews, zero organic sales etc).

The goal for this product was to get to the 10/day sales mark but without actually using any paid advertising or marketing, only Amazon rankings and organic marketing (complete a process once, and earn from it for a long period of time).

We had 2 key marketing elements; Keyword Focused Sales & external post and rank. External P+R is a process where you write content on another website with the goal to then rank that post and leverage that site’s authority, prior rankings and trust to gain clicks over to your amazon listings. Think “best gifts for xyz” style keywords where the majority of the links are just links over to cool Amazon products.

All in all that was pretty much it, as mentioned the full, super granular set-up and step-by-step processes and documentations are in the course.

Now to results.

Ranking Results (H10)

Below is a screenshot of our core rankings, so 10 keywords in the top 10 with a cumulative search volume of 3,300ish. And 6 more in the top 50 for a lot more chunky SV.

The key though is our top 3 ranking position keywords for very relevant, accurate, high intent terms. These 8 or so keywords are probably what drive 75% of the sales, despite the rankings for larger terms in the top 20 and external traffic being driven across to the listing in a lot of cases.

Sales Results (H10)

Here’s the Helium 10 last 90 days results, not the most accurate sales picture in relality but shows the launch + curve upwards, although strangely sales have increased in December not decreased so not sure how that works.

Here’s the last 90 days of sales for the book itself.

So all in all a pretty successful campaign. There’s probably a decent uptick in December from Christmas traffic, but given the niche of the product it should continue to uptick in January, February and cool off in the summer.

Current Situation

The product now does around 15-20 sales a day, netting around £60-70 a day in profit. As a brand that can then be sold in the future (assuming you have 2-3-4 of these products), you’ll likely get a 30-40X multiple on the business (depending on a ton of other things).

So this £60/day = £1,800/month x 40 = £72,000 in enterprise value add.

What’s more is the speed and “ease” at which this happened was impressive. £72k added in 3 months with less than 100 hours (time) and less than £2k (money) spent.

Even running only 1 of these processes a quarter and assuming some don’t go quite this well (adding only £50k/value).

You have a £300,000 business valuation in 18 months, and obviously you can continue to do the maths after that.

In reality you’d speed of the process though, launching one new product a month seems to be the sweet spot for this strategy.

As I mentioned earlier, check out the courses page if you are interested in the exact step by step breakdown, the course launches on the 11/12th December 2024.

Any questions let me know.